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Sherwin-Williams: Color Chips, Migration

Sherwin-Williams is back with another stunning spot from their Color Chips campaign from McKinney. The spot gives us a moment of pastoral beauty, from sweeping forests to rolling rivers, all created from Sherwin-Williams color chips. “Migration” connects deeply with consumers who are ready to begin their color journey with the very best paint.

Advertising Agency: McKinney, Durham, North Carolina, USA
Chief Creative Officer: Jonathan Cude
Group Creative Director: Ellen Steinberg
Art Director: J.D. Humphreys
Copywriter: Chad Temples
Agency Producer: Josh Eggleston
Production Company: BUCK
Music: Beacon Street Studios
Published: April 2012

8 comments

Flurb's picture
Flurb
253 pencils

Beautiful art. Too bad the line is a bit of a let down.

sergeo_syd's picture
sergeo_syd
603 pencils

Yea, it's all about artwork here.

http://edictive.com - Film Production Management

vote4pedro's picture
vote4pedro
4601 pencils

Visually it's nice, if not overly original. The line is clunky. Sounds like it was written by the client.

Temple's picture
Temple
10300 pencils

I'd rather watch Game Of Thrones opening credits ten times in a row than this. Wait, make this a hundred.

Wordfruit's picture
Wordfruit
1023 pencils

Nice art.

Agree about the line.

kleenex's picture
kleenex
29972 pencils

love the art.

sergeo_syd's picture
sergeo_syd
603 pencils

Lovely animation

http://edictive.com - Film Production Management

cognitive's picture
cognitive
134 pencils

I like deer.

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