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Serta: Mattress Heist

Advertising Agency: Doner, Southfield, USA
Creative Directors: Ken Spera, Mike Brooks
Producer: Alexander Page Wendy
VP Brand Leader: DeWindt
Brand Leader Production: Melissa Zelinsk
Animation: Aardman Animation, Bristol, England
Director: Peter Peake
Senior Producer: Jason Fletcher-Bartholomew
Technical Director: Martin Blunden
Production Coordinator: Maggie O'Connor
Production: STORY
Executive Producer: Mark Androw
Producer: Rick Rosemeyer
Head of Production: Mary Langenfeld
Music & Sound Design: Nylon Studios
Sound Design: Dave Robertson
Music: Johnny Green

Published: 
April 2013

8 comments

kleenex's picture
kleenex
40638 pencils

ha ha.

Temple's picture
Temple
11310 pencils

Very good idea, way above the category's "sleeping bliss" scripts.

alausa's picture
alausa
1420 pencils

good one!

MattValenzuela's picture
MattValenzuela
214 pencils

Good characters :)

MattValenzuela's picture
MattValenzuela
214 pencils

Good characters :)

lemonAd's picture
lemonAd
343 pencils

I think they kind of forced the product benefits into the ad. The idea that counting sheep has become useless since the comfy mattress is cute tho.

when life gives you lemons make a lemonade stand.

Eduardo Mergener's picture
Eduardo Mergener
132 pencils

Fantastic. So much charm AND information in only 30" !

Eduardo Mergener's picture
Eduardo Mergener
132 pencils

Fantastic. So much charm AND information in only 30" !

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