Semina Gel: Recruit

Advertising Agency: Euro RSCG São Paulo, Brazil
Creative Directors: Carlos Castelo
Copywriter: Carlos Castelo
Art Director: Rodrigo Corbari
Agency Producer: Vanessa Wallner
Director: Carlão Busato
Production Company: Margarida Flores e Filmes
Sound: Menina


Tincho's picture
1093 pencils

Hahahah thats cool.

The last scene with the rainbow and moving jeep wasnt necesary.

Senhora Kolossa's picture
Senhora Kolossa
483 pencils

when will you people stop making commercials for lubricants?
no one out there is sticking his stiff into the lucky hole and putting your product on thin wang wang, because he saw it on tv.
this is scam just like when the cow comes home.

copywriter.txt's picture
828 pencils

Senhora Kolossa don't like lubs. That's nice!

justsayin's picture
225 pencils

he. funny. but yea, the jeep scene could have been skipped.
and of course lube advertising can be effective, it's like any other product...

Retardacus's picture
6 pencils

That's both chucklesome and effective. Having said (written) that, I can't remember the brand. To be fair, I was watching with subtitles and maybe it's different in the native tongue.
Still worth the effort though.

floydeepurple's picture
349 pencils


Crisp One's picture
Crisp One
2007 pencils

damn.....i can never look at a jeep the same anymore

Frits Harkema's picture
Frits Harkema
713 pencils

Ah...the big billion dollar lubricant account has landed in Brasil. Is it always funny when you portray male/male sexual innuendo? Or can it become boring? I wonder.....

i am zero's picture
i am zero
142 pencils

very clear on insight, and one of the major users of the product.


pashya is zero

Tebajoke's picture
5 pencils

Great idea, very well produced. Result: good advertsing. Cheers!

pepaaa's picture
69 pencils

This was based on two brazilian gay soldiers who decided to come out of the closet on tv and ended up being arrested by the army...apeared on every single tv channel!

darkluna's picture
22 pencils

koool idea ..hahahahahahahahahahaha

stitchy's picture
779 pencils

that sucks!!!

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