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Seat: Oh, brother!

Advertising Agency: Atletico International, Barcelona, Spain
Creative Directors: Pepe Colomer, Josep Maria Basora
Art Director: Paolo Furlan
Copywriter: Lydia Beltri
Film Director: Sebastién Grousset
Production House: The Gang
Executive Producer: Matt Grousset
Agency Producer: Roger Lairisa
Special Effects: 4d
Music: Bso Barcelona
Post Production House: Infinia

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45 comments

Leland's picture
Leland
95 pencils

Amazing

Leland's picture
Leland
95 pencils

I love it

Guest's picture
Guest

Too long, a little bit boring and bad make-up for the monster...why?

Guest's picture
Guest

Are you serious? tha'ts the point, its not all Hollywood you know?

alexander_bickov's picture
alexander_bickov
3279 pencils

I remember CMON's from OPEL looking this ad :)

Guest's picture
Guest

very fresh pov. great job.

Guest's picture
Guest

LOVE IT!!!!! Much better than C'mons! This one is touching, brave, good cast - bravo Atletico International!

dsklan's picture
dsklan
1927 pencils

cool, but coke gremlins are much cuter:)

talkingisfree's picture
talkingisfree
2565 pencils

Like it a lot

Guest's picture
Guest

Brillant

Wordnerd's picture
Wordnerd
6662 pencils

yeah nice!

thefakehuman's picture
thefakehuman
410 pencils

well...nice concept...but i think the ending didnt fit quite well to the idea of the creature growing bigger...

- Life Feeds on Life -

shahidali's picture
shahidali
4063 pencils

I like the work of DoP and AD. needs a good editor. time stretched too long for a Ad.

shahid

sirvan's picture
sirvan
29870 pencils

Very strange, but neat idea. The end didn't quite come together though.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

Lilo and Stitch?

Guest's picture
Guest

So weird that it did it for me.

http://dearadvertisin.blogspot.com/

Guest's picture
Guest

absolutely great job!

Guest's picture
Guest

Kind of strange. I felt so uneasy during the whole thing, not a feeling I want to associate with a car. And 2 and a half minutes??? There was so much wasted time, why was the guy singing at the end? What was that about? Jeez, this could have been done in a minute. 4/10.

Guest's picture
Guest

my wife feels like crying everytime she watches it (and I have to admit that me too haha) great ad

Guest's picture
Guest

This Ad is like some U2 songs. You don't quite like it at first but you can't help to experience it again.
Then all of a sudden you surprise yourself singing it and loving it.

Great job!

Guest's picture
Guest

I did like it- is a very sweet ad - but the monster needs work. it just didnt look right....I think somthing like ludo from the labyrinth http://www.klappenbach-net.de/bilder/ludo.jpg would have fit much better

Guest's picture
Guest

nice

Guest's picture
Guest

I thought this was a spanish version of 'Where the Wild things are'

Guest's picture
Guest

Me gusto.

plainview's picture
plainview
12 pencils

Now that's unique.

Temple's picture
Temple
9621 pencils

It's been a long time since someone gave us 140 seconds of an ad without boring us to death. On the contrary, this is like Barcelona FC football, full of imagination and the unexpected. Excellent.

Eleni1004's picture
Eleni1004
20 pencils

I don't think your comment reflects how much u like this ad:-)

Guest's picture
Guest

Magical!

Guest's picture
Guest

i don't like the direction so much but the idea and mood is soooooooooooooooooo cuuuuuuuuteeeeeeeeeeeeeee

kevgroat's picture
kevgroat
175 pencils

aww so cute. average work though. storyline allows it to have a decent payoff

Guest's picture
Guest

beautiful

BFB's picture
BFB
941 pencils

This isn't great.

It's "Cute" at the most and way too long.
It took a long time to get to the punch and when I got there, I felt it wasn't worth the wait.

kgeiger's picture
kgeiger
7004 pencils

I'm torn between liking it and trashing it.
I mean, it kept my attention despite its length, but I came away not quite knowing what to think...
And not remembering much of any real pay off either.
But I do have that off-key singing of the word "brother" reverberating through my head...

Guest's picture
Guest

A wonderful and unique way to communicate a very simple benefit: space. Quite magical.. congrats!

Guest's picture
Guest

i agree magical is the word

Guest's picture
Guest

es de esos anuncios que no se olvidan. No me canso de verlo. esta es la pagina oficial: www.unahistoriaxl.com

Guest's picture
Guest

Bieeeeeeen por fin algo de creatividad en la publicidad!!!! hacía mucho que no veía algo asi!!!! enhorabuena a los de Atlético.

Y la página oficial se la han currado tambien

Guest's picture
Guest

True! The advert is nice; the car is cool, but the monster looks cheep.

Guest's picture
Guest

it´s a fantastic spot, i realy like it!!

Guest's picture
Guest

NICE ADV. BUT THE MONSTER LOOKS CHEAP. IT REMINDS ME C'MONS TOO.

Guest's picture
Guest

si pero ahi esta la gracia tonto

Guest's picture
Guest

Ya se puede escuchar la música del spot en Youtube! OH Brotherrrrrrrrrrrrrrrrr! :) http://www.youtube.com/watch?v=GvQFi1kwE2k

Guest's picture
Guest

He encontrado la canción del anuncio y la he subido, este es el link de descarga http://www.megaupload.com/?d=TIIDU5E1
:D :D :D :D :D :D :D

Guest's picture
Guest

no le encuentro pegas al anuncio, quiza sea un poco largo pero por lo demás me parece de lo mejorcito

Guest's picture
Guest

Me pregunto si el proximo anuncio de seat sera la continuacion de este; asi podemos ver lo que pasa al Brother y a su familia...y a su coche, por supuesto.

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