Seat: Oh, brother!
Advertising Agency: Atletico International, Barcelona, Spain
Creative Directors: Pepe Colomer, Josep Maria Basora
Art Director: Paolo Furlan
Copywriter: Lydia Beltri
Film Director: Sebastién Grousset
Production House: The Gang
Executive Producer: Matt Grousset
Agency Producer: Roger Lairisa
Special Effects: 4d
Music: Bso Barcelona
Post Production House: Infinia


45 Comments
Amazing
I love it
Too long, a little bit boring and bad make-up for the monster...why?
Are you serious? tha'ts the point, its not all Hollywood you know?
I remember CMON's from OPEL looking this ad :)
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
very fresh pov. great job.
LOVE IT!!!!! Much better than C'mons! This one is touching, brave, good cast - bravo Atletico International!
cool, but coke gremlins are much cuter:)
Like it a lot
Brillant
yeah nice!
well...nice concept...but i think the ending didnt fit quite well to the idea of the creature growing bigger...
- Life Feeds on Life -
I like the work of DoP and AD. needs a good editor. time stretched too long for a Ad.
shahid
Very strange, but neat idea. The end didn't quite come together though.
+++
"I love some things, and don't love some other things."
Lilo and Stitch?
So weird that it did it for me.
http://dearadvertisin.blogspot.com/
absolutely great job!
Kind of strange. I felt so uneasy during the whole thing, not a feeling I want to associate with a car. And 2 and a half minutes??? There was so much wasted time, why was the guy singing at the end? What was that about? Jeez, this could have been done in a minute. 4/10.
my wife feels like crying everytime she watches it (and I have to admit that me too haha) great ad
This Ad is like some U2 songs. You don't quite like it at first but you can't help to experience it again.
Then all of a sudden you surprise yourself singing it and loving it.
Great job!
I did like it- is a very sweet ad - but the monster needs work. it just didnt look right....I think somthing like ludo from the labyrinth http://www.klappenbach-net.de/bilder/ludo.jpg would have fit much better
nice
I thought this was a spanish version of 'Where the Wild things are'
Me gusto.
Now that's unique.
It's been a long time since someone gave us 140 seconds of an ad without boring us to death. On the contrary, this is like Barcelona FC football, full of imagination and the unexpected. Excellent.
I don't think your comment reflects how much u like this ad:-)
Magical!
i don't like the direction so much but the idea and mood is soooooooooooooooooo cuuuuuuuuteeeeeeeeeeeeeee
aww so cute. average work though. storyline allows it to have a decent payoff
beautiful
This isn't great.
It's "Cute" at the most and way too long.
It took a long time to get to the punch and when I got there, I felt it wasn't worth the wait.
I'm torn between liking it and trashing it.
I mean, it kept my attention despite its length, but I came away not quite knowing what to think...
And not remembering much of any real pay off either.
But I do have that off-key singing of the word "brother" reverberating through my head...
A wonderful and unique way to communicate a very simple benefit: space. Quite magical.. congrats!
i agree magical is the word
es de esos anuncios que no se olvidan. No me canso de verlo. esta es la pagina oficial: www.unahistoriaxl.com
Bieeeeeeen por fin algo de creatividad en la publicidad!!!! hacía mucho que no veía algo asi!!!! enhorabuena a los de Atlético.
Y la página oficial se la han currado tambien
True! The advert is nice; the car is cool, but the monster looks cheep.
it´s a fantastic spot, i realy like it!!
NICE ADV. BUT THE MONSTER LOOKS CHEAP. IT REMINDS ME C'MONS TOO.
si pero ahi esta la gracia tonto
Ya se puede escuchar la música del spot en Youtube! OH Brotherrrrrrrrrrrrrrrrr! :) http://www.youtube.com/watch?v=GvQFi1kwE2k
He encontrado la canción del anuncio y la he subido, este es el link de descarga http://www.megaupload.com/?d=TIIDU5E1
:D :D :D :D :D :D :D
no le encuentro pegas al anuncio, quiza sea un poco largo pero por lo demás me parece de lo mejorcito
Me pregunto si el proximo anuncio de seat sera la continuacion de este; asi podemos ver lo que pasa al Brother y a su familia...y a su coche, por supuesto.