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Seat: Oh, brother!

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Your rating: None Average: 8.2 (59 votes)

Advertising Agency: Atletico International, Barcelona, Spain
Creative Directors: Pepe Colomer, Josep Maria Basora
Art Director: Paolo Furlan
Copywriter: Lydia Beltri
Film Director: Sebastién Grousset
Production House: The Gang
Executive Producer: Matt Grousset
Agency Producer: Roger Lairisa
Special Effects: 4d
Music: Bso Barcelona
Post Production House: Infinia

45 Comments

Leland's picture 101 pencils

Amazing

Leland's picture 101 pencils

I love it

Guest's picture

Too long, a little bit boring and bad make-up for the monster...why?

Guest's picture

Are you serious? tha'ts the point, its not all Hollywood you know?

alexander_bickov's picture 3323 pencils

I remember CMON's from OPEL looking this ad :)

Guest's picture

very fresh pov. great job.

Guest's picture

LOVE IT!!!!! Much better than C'mons! This one is touching, brave, good cast - bravo Atletico International!

dsklan's picture 1789 pencils

cool, but coke gremlins are much cuter:)

talkingisfree's picture 1820 pencils

Like it a lot

Guest's picture

Brillant

Wordnerd's picture 6617 pencils
8

yeah nice!

thefakehuman's picture 410 pencils

well...nice concept...but i think the ending didnt fit quite well to the idea of the creature growing bigger...

- Life Feeds on Life -

shahidali's picture 3864 pencils

I like the work of DoP and AD. needs a good editor. time stretched too long for a Ad.

shahid

sirvan's picture 30000 pencils

Very strange, but neat idea. The end didn't quite come together though.

+++

"I love some things, and don't love some other things."

Guest's picture

Lilo and Stitch?

Guest's picture
8

So weird that it did it for me.

http://dearadvertisin.blogspot.com/

Guest's picture
9

absolutely great job!

Guest's picture
4

Kind of strange. I felt so uneasy during the whole thing, not a feeling I want to associate with a car. And 2 and a half minutes??? There was so much wasted time, why was the guy singing at the end? What was that about? Jeez, this could have been done in a minute. 4/10.

Guest's picture
9

my wife feels like crying everytime she watches it (and I have to admit that me too haha) great ad

Guest's picture

This Ad is like some U2 songs. You don't quite like it at first but you can't help to experience it again.
Then all of a sudden you surprise yourself singing it and loving it.

Great job!

Guest's picture

I did like it- is a very sweet ad - but the monster needs work. it just didnt look right....I think somthing like ludo from the labyrinth http://www.klappenbach-net.de/bilder/ludo.jpg would have fit much better

Guest's picture

nice

Guest's picture

I thought this was a spanish version of 'Where the Wild things are'

Guest's picture
8

Me gusto.

plainview's picture 12 pencils

Now that's unique.

Temple's picture 7783 pencils

It's been a long time since someone gave us 140 seconds of an ad without boring us to death. On the contrary, this is like Barcelona FC football, full of imagination and the unexpected. Excellent.

Eleni1004's picture 20 pencils

I don't think your comment reflects how much u like this ad:-)

Guest's picture
10

Magical!

Guest's picture

i don't like the direction so much but the idea and mood is soooooooooooooooooo cuuuuuuuuteeeeeeeeeeeeeee

kevgroat's picture 175 pencils
5

aww so cute. average work though. storyline allows it to have a decent payoff

Guest's picture

beautiful

BFB's picture 929 pencils

This isn't great.

It's "Cute" at the most and way too long.
It took a long time to get to the punch and when I got there, I felt it wasn't worth the wait.

kgeiger's picture 6642 pencils

I'm torn between liking it and trashing it.
I mean, it kept my attention despite its length, but I came away not quite knowing what to think...
And not remembering much of any real pay off either.
But I do have that off-key singing of the word "brother" reverberating through my head...

Guest's picture
8

A wonderful and unique way to communicate a very simple benefit: space. Quite magical.. congrats!

Guest's picture

i agree magical is the word

Guest's picture

es de esos anuncios que no se olvidan. No me canso de verlo. esta es la pagina oficial: www.unahistoriaxl.com

Guest's picture

Bieeeeeeen por fin algo de creatividad en la publicidad!!!! hacía mucho que no veía algo asi!!!! enhorabuena a los de Atlético.

Y la página oficial se la han currado tambien

Guest's picture

True! The advert is nice; the car is cool, but the monster looks cheep.

Guest's picture

it´s a fantastic spot, i realy like it!!

Guest's picture

NICE ADV. BUT THE MONSTER LOOKS CHEAP. IT REMINDS ME C'MONS TOO.

Guest's picture

si pero ahi esta la gracia tonto

Guest's picture

Ya se puede escuchar la música del spot en Youtube! OH Brotherrrrrrrrrrrrrrrrr! :) http://www.youtube.com/watch?v=GvQFi1kwE2k

Guest's picture
10

He encontrado la canción del anuncio y la he subido, este es el link de descarga http://www.megaupload.com/?d=TIIDU5E1
:D :D :D :D :D :D :D

Guest's picture

no le encuentro pegas al anuncio, quiza sea un poco largo pero por lo demás me parece de lo mejorcito

Guest's picture

Me pregunto si el proximo anuncio de seat sera la continuacion de este; asi podemos ver lo que pasa al Brother y a su familia...y a su coche, por supuesto.

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