Seat Ibiza: Rock & Roll, Street

How would it look like if Travolta & Co. had to remake the Grease lightning scene today? The excitement for the first car would be the same... and not much else especially if you have your brand new car for a such a low price. Cheap young car (60 €/ month), cheap young ad. As simple as it gets.

Advertising Agency: Atletico International, Barcelona, Spain
Creative Director: Pepe Colomer & Josep M. Basora
Art Director: Paolo Furlan
Copywriter: Lydia Beltri
Account Director: Flocelo Puig
Account Supervisor: Silvia Roizner
Account Executive: Rafa Pesaque
Production Company: GotFilm
Film Director: Salmon
Studio Design: Xnographics
Postproduction house: Metropolitana
Sound design: BSO Barcelona
Aired: January 2008

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SeanMartin's picture


People love these gimmick ads, even if the technique is older than dirt. My issue with this ad is that the car -- which should be the focus -- is relegated to a secondary position to the choreography and the camerawork. If you'd done something as interesting with the car as you did with the dancers, there might be something truly fun here. Right now... sorry.

partho's picture
46 pencils

Innovative Execution..impressive fim making!..interesting.

kgeiger's picture
7019 pencils

Hmmm... I don't know how it is in Barcelona or Wolfsburg, but around here, Travolta & Co. don't carry a lot of cool factor... :/

whitespace's picture
1953 pencils

The whale tail is a keeper.

Mr.Top's picture
728 pencils

Autoemocion? That voice gives me the creeps!!!

Fun comercial... but it could be for toilet paper and it wouldn't make a fucking difference.

juliangray's picture
987 pencils

im sorry but this is not a advertising.
its a funny youtube vid.

the brand comes down terribly.

zax's picture
32 pencils

I prefer this one done in 2005 or 2006 for the "Sao Paulo Fashion Week".


opique_magabu's picture
8 pencils

didn't get the message but it's GOOD execution..

great job!!

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