Seat Ibiza: Rock & Roll, Square

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How would it look like if Travolta & Co. had to remake the Grease lightning scene today? The excitement for the first car would be the same... and not much else especially if you have your brand new car for a such a low price. Cheap young car (60 €/ month), cheap young ad. As simple as it gets.

Advertising Agency: Atletico International, Barcelona, Spain
Creative Director: Pepe Colomer & Josep M. Basora
Art Director: Paolo Furlan
Copywriter: Lydia Beltri
Account Director: Flocelo Puig
Account Supervisor: Silvia Roizner
Account Executive: Rafa Pesaque
Production Company: GotFilm
Film Director: Salmon
Studio Design: Xnographics
Postproduction house: Metropolitana
Sound design: BSO Barcelona
Aired: January 2008

Your rating: None Average: 3.9 (20 votes)

Comments

I had to watch this three times through before I could decide if this was a professional production or not, and if it is... yikes. Canned music, kids who cant dance (it looked improvised on the spot), trendily shaky camera work, and -- as with the other one presented here -- the car gets slotted to a supporting role in the midst of the festivities.

I dunno, guys. Were this to pass by my desk, I'd probably turn it down. Yes, it's aimed at the target market, and it's done in a style that the target demographic would probably respond to. But it just feels so... amateurish. And not in a good way.

omg ... hang me !

rather kill them.

Huh?

Autoemocion? That voice gives me the creeps!!!

Fun comercial... but it could be for toilet paper and it wouldn't make a fucking difference.

Autoemocion? That voice gives me the creeps!!!

Fun comercial... but it could be for toilet paper and it wouldn't make a fucking difference.

Autoemocion? That voice gives me the creeps!!!

Fun comercial... but it could be for toilet paper and it wouldn't make a fucking difference.

Fire them!

"Cheap young car, cheap young ad"... if you read this you get the art direction... but will the customer get it? ...I doubt it. It feels cheap and amateur with no reason.

that was disgusting. Thanks for making my day just a little worse.

Fking bizzarro, cheap young ad for cheap young car, funny on paper, not off it though.

Strip. Strip. Strip.

q chucha es esto!!!!!?????

Mr Hughes's picture

Brilliant.

it was physical pain watching this! man, this sucks!!