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Agency: 
Published/Aired: 
February 2011
Description: 
Advertising Agency: Leo Burnett, Chicago, USA
Chief Creative Officer: Susan Credle
Creative Director / Art Director: Lee Walters
Creative Director / Copywriter: Shane Hutton
Senior Agency Producer: Scott Gould
Account Director: Christa Tanner
Production Company: aWHITELABELproduct
Director: Arni & Kinski
Cinematography: Darius Khondji
Special Effects: MassMarket
Editors: John Hopp, Steve Prestemon / The Whitehouse
Music Company: Carmen McRae / DG Remix
Sound: Eleven
Color: Cinelicious

Comments (9)

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Highest Rated

greatmemoryfoam's picture
greatmemoryfoam
Activity Score 2

Really nice, I love it!
Greatmemoryfoam.co.uk

morse's picture
morse
Activity Score 17364

Not bad. Slow motion always works.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1634

i can't wait to see more from the "better on springs" campaign... Leo Burnett deserves every damn dollar they get from sealy for saving them from the outer space foam beds

imagineit's picture
imagineit
Activity Score 550

I love this!! I want a sealy now!

Yarp's picture
Yarp
Activity Score 385

For some reason I wanted not to like it at first, but I do!

kleenex's picture
kleenex
Activity Score 43398

I like it, buuuttttt the memory foam could give me the better sleep at night.

MMDPS's picture
MMDPS
Activity Score 34

I agree with Kleenex, it's going to going to be an uphill battle to try to change the public's established conditioning regarding foam mattresses.

0:12-0:13 Guile's flash kick.

tazdar's picture
tazdar
Activity Score 4

no...no...

sushantd's picture
sushantd
Activity Score 125

love it!

greatmemoryfoam's picture
greatmemoryfoam
Activity Score 2

Really nice, I love it!
Greatmemoryfoam.co.uk

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