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Agency: 
Published/Aired: 
April 2007
Description: 
Advertising Agency: Leo Burnett, Milan, Italy
Group Creative Directors: Sergio Rodriguez
Copywriter: Sergio Rodriguez
Director: Andrea Cecchi, Bedeschifilm
Production company: Bedeschifilm, Milan, Italy
Executive Producer: Giovanni Bedeschi
DOP: Giancarlo Lodi
Editor: Luca Angeleri

Comments (17)

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Highest Rated

Don Rapper's picture
Don Rapper
Activity Score 223

i mean, its ok the robber thinks its true, but it should have ended with her laughing a little... so it is clear that she was acting...

Kateter's picture
Kateter
Activity Score 2029

I like the concept.
but it's badly shot and the girl should really show at end that she was acting all along.

quite decent or italians, though ;-)

LimitedTimeOffer's picture
LimitedTimeOffer
Activity Score 200

Agree. If she muttered under her breath at the end "...fool! I won the moped in a wet t-shirt contest, and my dog ate the seat", that would have wrapped up the concept for me ;)

Don Rapper's picture
Don Rapper
Activity Score 223

thats right, cuz the way it is, seems like what she said was true...

crisis's picture
crisis
Activity Score 189

Isn't that the point of acting?

Don Rapper's picture
Don Rapper
Activity Score 223

i mean, its ok the robber thinks its true, but it should have ended with her laughing a little... so it is clear that she was acting...

JAGGY's picture
JAGGY
Activity Score 1382

"I won the moped in a wet t-shirt contest, and my dog ate the seat."
Yes it would have been a great end for you only. You idiot.

Jaggy, MICA Ahmedabad

LimitedTimeOffer's picture
LimitedTimeOffer
Activity Score 200

I guess sarcasm isn't your strong suit.

JAGGY's picture
JAGGY
Activity Score 1382

Yeah. I just realized. But it was way too subtle.

Jaggy, MICA Ahmedabad

trueblue's picture
trueblue
Activity Score 2453

or she takes his scissors and steals the moped that isn't her at all!

ivan's picture
ivan

Yes, this is the best ending. ;)

Mr. R's picture
Mr. R
Activity Score 80

is good the way it is. anything else its to much.

kergu's picture
kergu
Activity Score 6795

buenisimo! ...mmm molto bene!

HOLA's picture
HOLA
Activity Score 82

VERY NICE.

miko1aj's picture
miko1aj
Activity Score 3086

little bit too long, but i like it.
And Ivan – I remember the discussion about the titles. They ruin the surprise factor.

JAGGY's picture
JAGGY
Activity Score 1382

Don't read them before watching it.

Jaggy, MICA Ahmedabad

miko1aj's picture
miko1aj
Activity Score 3086

it's not so easy my friend as they flash in front of the eyes. This is very first thing You look at!

karinova's picture
karinova
Activity Score 28

At first, because of the siren and the girl's pleading attitude, I thought the moped was being towed by the authorities (as for illegal parking), or repossessed (for lack of payment). It makes no sense that you would try to reason with, or gain the sympathy of, a thief!
And yeah, she should have at least rolled her eyes and shaken her head at the end, like her neighborhood is so bad that she has to do this spiel every freakin' night.

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