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See the person

Agency: 
Published/Aired: 
May 2010
Description: 

Not-for-profit organisation Scope and Leo Burnett Melbourne teamed up with Aussie rock band Rudely Interrupted to help people 'see the person, not the disability'. Rudely Interrupted are the ultimate proof of this message, as 5 out of the 6 band members live with physical and/or intellectual disabilites. The music video encourages people to see the bands musical talent, and not the disability.

Film advertisment created by Leo Burnett, Australia for Scope, within the category: Public Interest, NGO.

Advertising Agency: Leo Burnett Melbourne, Australia
Executive Creative Director: Jason Williams
Copywriter: Andrew Woodhead
Copywriter: Ellen Bullen
Art Director: James Orr
Director: Tov Belling

Comments (10)

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Highest Rated

Mantufayo's picture
Mantufayo
Activity Score 580

yeah! inspiring

Hiperion's picture
Hiperion
Activity Score 3138

great job!

TommyO's picture
TommyO
Activity Score 1866

Well done guys.

Hibon's picture
Hibon
Activity Score 3736

Thank you for this... advertising makes sence with this kind of work and ideas.

Simple ideas are the best !

alvinivanicko's picture
alvinivanicko
Activity Score 263

I find it catching and emotional.

deadlinecanwait's picture
deadlinecanwait
Activity Score 109

veyyy nice

supertav08's picture
supertav08
Activity Score 204

beautiful ad very touching

Prime83's picture
Prime83
Activity Score 497

Good one

art.vs.commerce's picture
art.vs.commerce
Activity Score 566

sorry I don't think it's that great. The line see the person not the disability, but I can't see the people for 90% of the ad. Isn't it about being heard...having a voice....potential.....

dollypoppin's picture
dollypoppin
Activity Score 1423

Inspiring.

---------
"Nihil sub sole novum"

Mantufayo's picture
Mantufayo
Activity Score 580

yeah! inspiring

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