00:00
NewerOlder

Scope: See the person

Not-for-profit organisation Scope and Leo Burnett Melbourne teamed up with Aussie rock band Rudely Interrupted to help people 'see the person, not the disability'. Rudely Interrupted are the ultimate proof of this message, as 5 out of the 6 band members live with physical and/or intellectual disabilites. The music video encourages people to see the bands musical talent, and not the disability.

Advertising Agency: Leo Burnett Melbourne, Australia
Executive Creative Director: Jason Williams
Copywriter: Andrew Woodhead
Copywriter: Ellen Bullen
Art Director: James Orr
Director: Tov Belling
Published: May 2010

Related videos by Shutterstock

10 comments

Hiperion's picture
Hiperion
3138 pencils

great job!

TommyO's picture
TommyO
1866 pencils

Well done guys.

Hibon's picture
Hibon
3731 pencils

Thank you for this... advertising makes sence with this kind of work and ideas.

Simple ideas are the best !

alvinivanicko's picture
alvinivanicko
263 pencils

I find it catching and emotional.

deadlinecanwait's picture
deadlinecanwait
111 pencils

veyyy nice

supertav08's picture
supertav08
204 pencils

beautiful ad very touching

Prime83's picture
Prime83
497 pencils

Good one

art.vs.commerce's picture
art.vs.commerce
566 pencils

sorry I don't think it's that great. The line see the person not the disability, but I can't see the people for 90% of the ad. Isn't it about being heard...having a voice....potential.....

dollypoppin's picture
dollypoppin
1423 pencils

Inspiring.

---------
"Nihil sub sole novum"

Mantufayo's picture
Mantufayo
580 pencils

yeah! inspiring

Log in or register to post comments