Science World: Quiz show
A new spot from Rethink for Vancouver's Science World stars the world's most single-minded game show contestant. Did you know what your brain is made of? Yes? You should go on a game show!
Advertising Agency: Rethink Communications, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Chad Kabigting
Copywriter: Rob Tarry
Producer: Ann Rubenstein
Director: Benjamin Weinstein
Editor: Don MacDonell
Audio: Wave Productions
Aired: November 2009
Comments
Unable to rate it, 'cos I didn't understand it. :(
Better than Print
FUH-NEE! And inciteful. @ morse - Your brain is mostly water –> you use your brain when challenged answering questions –> all his answers are "water" since he's using his brain which is mostly water. One could say he figuratively has water on the brain. Very clever, unlike a lot of the stuff I've seen on today's front page.
Also - the set design and actor are damn near perfect.
edit: HAD to watch it again, and noticed that when he actually got the one answer right, his score only went up one point - brilliant (and hilarious) touch.
Much much better than all the print and the old women ad.