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Science World: Ice creamy goodness

Rethink's newest spot for Vancouver's Science World treats us to some octogenarian eye candy. Shot in a real-life hernia hospital (sexy!), it teaches us all how to love. And some science.

Advertising Agency: Rethink Communications, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Chad Kabigting
Copywriter: Rob Tarry
Producer: Ann Rubenstein
Director: Benjamin Weinstein
Editor: Don MacDonell
Audio: Wave Productions
Aired: November 2009

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20 comments

adbug's picture
adbug
20 pencils

Absolutely love it!

Gi_bo's picture
Gi_bo
1385 pencils

wonderful

GiBo

samee's picture
samee
124 pencils

Hilarious!!

tirthomitro's picture
tirthomitro
2722 pencils

nice... but u could have saved a couple of shots -
or may be 3. b'coz some of the 'licks' were a
lttle too gross to digest.
but a good one anyway!

they showed me a picture & i laughed
dignity has never been photographed

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Eeewwwww. I didn't like it.

PERP's picture
PERP
433 pencils

Groose..

.: look for the green giant on the label :.

Publiz's picture
Publiz
115 pencils

Absolutely hilarious. I love it and I share it !

Inspiration graphique et publicité créative : Publiz

satrianee's picture
satrianee
3748 pencils

A little shaky shots (thankfully) could be explained by science... I like science when it gets enjoyable.

morse's picture
morse
15659 pencils

Perfect. It's good enough to talk about it over the water cooler.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

old monk's picture
old monk
23 pencils

wonderfull

daniel ieraci's picture
daniel ieraci
333 pencils

Great stuff. Disturbing and hilarious.

Dr_Mudler's picture
Dr_Mudler
171 pencils

Now that's cool! Love it!

-The Color of Life Depends on You-

tripinator@hotmail.com's picture
tripinator@hotm...
134 pencils

Absolutely hilarious. Just posted it on D Stash!
http://dstash.blogspot.com/

if you wanna be in the know, join the blog

silvi's picture
silvi
4172 pencils

Wonderful casting!

dorette14's picture
dorette14
50 pencils

hahahahahaha!!!!

I did not hit you, I simply high-fived your face!

yippieeyyeah's picture
yippieeyyeah
43 pencils

Ilike!

bad astronaut's picture
bad astronaut
544 pencils

mom?

mpared's picture
mpared
562 pencils

love it ....who said old cant be sexy????

jayesh_chill's picture
jayesh_chill
71 pencils

I am still confused. The ad is for Science world or Psychology world?

copylad's picture
copylad
120 pencils

Beautifully Shot!
just amazing!

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