Science World: Airport Security
Rethink's newest spot for Vancouver's Science World stars this (unnamed) airport's most dedicated x-ray screener. Think twice about packing that nail clipper in your carry-on.
Advertising Agency: Rethink, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director: Ian Grais
Copywriter: Justin Li
Broadcast Producer: Daniella Sorrentino
Account Services: Carrie Panio
Client Supervisor: Suan Teo
Production Company: Industry Films
Director: Alex Ogus
X-Ray Animation: Randy Egan / JMB Post
Editor: Don MacDonell / JMB Post
Director of photography: Jeremy Benning
Line Producer: Peter Grech
Post Production House: JMB Post
Audio House: Wave Productions
Producer / Audio House: Brandon Edwards
Engineer: Brandon Edwards
Aired: March 2012
3 comments
NOOOOOO.....
I like these twists in stories. ads with an idea.
impossible not to laugh at the end.
I think the production went lazy with the x-ray screens. I know, I know... they look like that in real life,
but this is advertising and between the 'real' and 'ideal' look, the latter one will always be preferred.
love the idea. nice way to highlight a fact.
ideas....30 minutes nahi toh free.