Science World: Airport Security

Rethink's newest spot for Vancouver's Science World stars this (unnamed) airport's most dedicated x-ray screener. Think twice about packing that nail clipper in your carry-on.

Advertising Agency: Rethink, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director: Ian Grais
Copywriter: Justin Li
Broadcast Producer: Daniella Sorrentino
Account Services: Carrie Panio
Client Supervisor: Suan Teo
Production Company: Industry Films
Director: Alex Ogus
X-Ray Animation: Randy Egan / JMB Post
Editor: Don MacDonell / JMB Post
Director of photography: Jeremy Benning
Line Producer: Peter Grech
Post Production House: JMB Post
Audio House: Wave Productions
Producer / Audio House: Brandon Edwards
Engineer: Brandon Edwards

March 2012


kleenex's picture
39034 pencils


fractalrene's picture
1504 pencils

I like these twists in stories. ads with an idea.
impossible not to laugh at the end.

I think the production went lazy with the x-ray screens. I know, I know... they look like that in real life,
but this is advertising and between the 'real' and 'ideal' look, the latter one will always be preferred.

kalpesh78's picture
2580 pencils

love the idea. nice way to highlight a fact.

ideas....30 minutes nahi toh free.

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