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Maturation

Agency: 
Published/Aired: 
January 2013
Description: 
Advertising Agency: Ogilvy & Mather Buenos Aires, Argentina
Executive Creative Directors: Javier Mentasti, Maximiliano Maddalena
Creative Directors: Juan Pablo Carrizo, Patricio Elfi
Art Directors: Juan Ignacio Peirano, Tomas Duhalde
Copywriters: Tomas Duhalde, Guido Freiberg
Head of Art: Diego Grandi
Head of Audio & Visual Production: Valeria Pinto
Agency Producer: Alejandro Travaglini
Production House: Landia
Director: Luciano Podcaminsky
Creative Assistant: Agustin Carbonere
Photography Director: Demian Rodenstein
Executive Director: Claudio Amoedo
General Production: Laureana Ferrucci
Editor: Alejandro Nakano
Post: Wolf
Post Production Coordinator: Julián López Coppola
Music: Music Box

Comments (10)

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Highest Rated

Mammoths-Not-Dead's picture
Mammoths-Not-Dead
Activity Score 401

the best beer spot ever! this is even better than Bud's "wazzuup!" Ogivly Buenos Aires, I would sell my soul to work for you!

Temple's picture
Temple
Activity Score 11337

Not up to the usual awesome Argentinian insights methinks.

kleenex's picture
kleenex
Activity Score 43337

hahaha.;..

Moderno's picture
Moderno
Activity Score 3

Tremendo! no es gracioso. Me tienen podrido con los estereotipos de tipos estúpidos para vender una cerveza. Creatividad CERO. No tiene nada de gracioso esto.

adnut's picture
adnut
Activity Score 147

love it!

Turbo2010's picture
Turbo2010
Activity Score 59

New for the beer category, selling beer in another way!

ankitadv's picture
ankitadv
Activity Score 818

oh good

rayanSwan's picture
rayanSwan
Activity Score 34

good!!! a social message too :P

Sunbornbird's picture
Sunbornbird
Activity Score 2

Good idea, but I'm afraid in 2007 Amstel beer had more or less similar concept about men being romantic. "If You Don't Know Me By Now" by Simply Red was the soundtrack.

Liviu's picture
Liviu
Activity Score 4355

Funny! Targeted and it has potential to go viral.

Mammoths-Not-Dead's picture
Mammoths-Not-Dead
Activity Score 401

the best beer spot ever! this is even better than Bud's "wazzuup!" Ogivly Buenos Aires, I would sell my soul to work for you!

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