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Schneider Beer: Maturation

Advertising Agency: Ogilvy & Mather Buenos Aires, Argentina
Executive Creative Directors: Javier Mentasti, Maximiliano Maddalena
Creative Directors: Juan Pablo Carrizo, Patricio Elfi
Art Directors: Juan Ignacio Peirano, Tomas Duhalde
Copywriters: Tomas Duhalde, Guido Freiberg
Head of Art: Diego Grandi
Head of Audio & Visual Production: Valeria Pinto
Agency Producer: Alejandro Travaglini
Production House: Landia
Director: Luciano Podcaminsky
Creative Assistant: Agustin Carbonere
Photography Director: Demian Rodenstein
Executive Director: Claudio Amoedo
General Production: Laureana Ferrucci
Editor: Alejandro Nakano
Post: Wolf
Post Production Coordinator: Julián López Coppola
Music: Music Box
Released: January 2013

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10 comments

Temple's picture
Temple
9621 pencils

Not up to the usual awesome Argentinian insights methinks.

kleenex's picture
kleenex
26920 pencils

hahaha.;..

Moderno's picture
Moderno
3 pencils

Tremendo! no es gracioso. Me tienen podrido con los estereotipos de tipos estúpidos para vender una cerveza. Creatividad CERO. No tiene nada de gracioso esto.

adnut's picture
adnut
147 pencils

love it!

Turbo2010's picture
Turbo2010
59 pencils

New for the beer category, selling beer in another way!

ankitadv's picture
ankitadv
826 pencils

oh good

rayanSwan's picture
rayanSwan
34 pencils

good!!! a social message too :P

Sunbornbird's picture
Sunbornbird
2 pencils

Good idea, but I'm afraid in 2007 Amstel beer had more or less similar concept about men being romantic. "If You Don't Know Me By Now" by Simply Red was the soundtrack.

daviddavid's picture
daviddavid
1350 pencils

Funny! Targeted and it has potential to go viral.

Mammoths-Not-Dead's picture
Mammoths-Not-Dead
403 pencils

the best beer spot ever! this is even better than Bud's "wazzuup!" Ogivly Buenos Aires, I would sell my soul to work for you!

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