The card as an instrument

February 2012
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Nearly two million Finns have S-Bank's bonus cards in their wallets. Most use the card just to collect bonuses. But the card has many other uses too. In fact, there are so many other functions that we even used it to make sound effects for radio commercials with the help of a foley artist (a movie sound effects guy). The radio commercials directed people to the website with a "making of" movie and information about the the card's other functions ­ like using to pay for almost anything, almost anywhere in the world. Listen to the final radio commercials at

Advertising Agency: 358 Helsinki, Finland
Creative Director: Erkki Izarra
Copywriters: Valtteri Väkevä, Taro Korhonen
Art Director: Leo Karhunen
Graphic Designer: Sam Mattson
Producer: Sonja Eiramo
Client Team Director: Sonja Eiramo
Strategist: Peter Barmer

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Brad_US's picture
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Oh my god. I noticed that there is blood coming from my eyes!