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Savewater: Choose Warm Season Grass

The savewater!® Alliance, a not-for-profit encouraging Australians to value water, has partnered with the Nursery & Garden Industry to create four television community service announcements (CSAs) about sustainable gardening practices. The campaign aims to use a quirky, fresh aesthetic and clear simple messaging about 'valuing water' and promoting the idea of smart gardening, that will help us in the face of climate change.

Advertising Agency: MWC Media, Prahran, Australia
Creative Director: Mike Chapman
Art Director: Beau Cummin
Copywriter: Sean Beven
Published: November 2010

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4 comments

morse's picture
morse
15671 pencils

This is just ok. But still don't like it.

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Guest's picture
Guest

i think this is more than ok... it's A-OK!!! very funny and clever ad. i like it.

Guest's picture
Guest

haha this is great - very clever

Cheerriiee's picture
Cheerriiee
952 pencils

very bright colors, like it!

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