Save The children: Tomorrow

HLA’s Simon Ratigan captures children at their most innocent in this touching new film for Save The Children, juxtaposing the beauty and peacefulness of childhood slumber with the harsh realities of life in poverty. In the first spot from the newly merged Adam&EveDDB, Simon worked closely with Ben Tollett and Emer Stamp and travelled to hugely deprived areas of the UK, Bangladesh, Nepal and Liberia meeting the youngest victims of poverty. Beautifully shot and set to an emotive instrumental soundtrack, the ad highlights Save The Children’s ‘No Child Born To Die’ campaign.

Advertising Agency: adam&eveDDB, UK
Creative Directors: Ben Tollett, Emer Stamp
Production Company: HLA
Director: Simon Ratigan
Producer: Daniel Carter
Executive Producer: Mike Wells
DOP: Karl Oskarsson
Sound: 750 mph
Music: MPM London
Published: November 2012


Troll's picture
648 pencils


simonsimmons's picture
13 pencils

It's nicely shot but it's such an old hat, boring idea. The same type of charity advertising that was doing the rounds in the 80's!

certaintly's picture
4052 pencils

0 creativity

j2mango's picture
534 pencils

nice music

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