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Saturn: Sportsbar

Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Directors: Robert Krause, Matthias Spaetgens
Art Directors: Alexander Schmid, Sebastian Frese
Copywriter: Ulrike Keitel
Account Management: Stefanie Wurst, Uli Schuppach, Susanne Kieck
Production Company: Czar Berlin
Director: Martin Werner
Aired: October 2012

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24 comments

certaintly's picture
certaintly
4060 pencils

ahahahahahhahahahahahahahahaa
omg. awesome.

i dont even know what it said at the end, but i can imagine.

Diplodokus's picture
Diplodokus
1762 pencils

The world needs better technology.

miko1aj's picture
miko1aj
3098 pencils

decadence in commercial. hmmm. It's nice twist, but I'm so prejudiced by previous campaigns with this android-ugly-lady that everything seems good comparing to that. Anyhow – it's greatly crafted spot.

Blackmetaldeath.com's picture
Blackmetaldeath.com
94 pencils

Not sure about the idea. Feels like I've seen it before. But this Martin Werner sure knows how to get things done. Rock on!

Rock on!

eins-eins-null's picture
eins-eins-null
882 pencils

disgraceful. shame on you scholz&friends - stealing from THIS YEAR'S cannes-winners (direcTV).

peshawa.sofy's picture
peshawa.sofy
145 pencils

don't feel like they stole from "direct tv " in what you mean? you can see explosion in lots of ads that doesn't mean stealing.

eins-eins-null's picture
eins-eins-null
882 pencils

no. its about the idea: exaggerating dramatically in several causal steps what could happen when you got old technology. its exactly the same.

emiliete's picture
emiliete
646 pencils

A lot of money wasted is the only thing I've seen.

kleenex's picture
kleenex
29454 pencils

And you are correct.

king7ven's picture
king7ven
106 pencils

pretty fun.
that's all.

CommandZ's picture
CommandZ
2474 pencils

"The World Needs Better technology" The world needs less derivative creative.

Temple's picture
Temple
10286 pencils

Excellent. Does not deserve the harsh comments.

eins-eins-null's picture
eins-eins-null
882 pencils

yes it does.

glutamin's picture
glutamin
107 pencils

i didn't like the message at all.

Rt_solo91's picture
Rt_solo91
119 pencils

well that got out of hand pretty quickly.

kalpesh78's picture
kalpesh78
2580 pencils

love it.

ideas....30 minutes nahi toh free.

Nike Diesel's picture
Nike Diesel
13389 pencils

Great stuff. I really like this. And what's up with the hate on this one!?

Temple's picture
Temple
10286 pencils

Seeing that they all come from 10 pencil guys, they are probably the agency who lost in the pitch.

Nike Diesel's picture
Nike Diesel
13389 pencils

hehe now that's funny ;)

eins-eins-null's picture
eins-eins-null
882 pencils

seeing that you come from greece, you probably don't care about taking what others earned by working for it.

eins-eins-null's picture
eins-eins-null
882 pencils

just a joke, no disrespect. but now i dont have time to earn more pencils. gotta do some work.

alpanesen's picture
alpanesen
9 pencils

Directv.

peshawa.sofy's picture
peshawa.sofy
145 pencils

on the contrary the direction is very nice, i like it though...

JanLieshout's picture
JanLieshout
12 pencils

Still, Saturn does not make better technology, they just sell it. If they did make it, it can make more sense to communicate this message.

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