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Sara's Secret: Cucumber

Advertising Agency: Dieste, Dallas, USA
Art Directors: P. Martinez, C. Villa, S. Gomez
Copywriters: F. Leibaschoff, A. Duplan, E. Fernandez
Director: Carlos Tourne
Production Co.: Radium/Listening Chair
Producers: John Costello, Justine Marengo
Published: July 2009

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41 comments

mikeelrapido's picture
mikeelrapido
1929 pencils

8-))) Very nice, fantastic, great! Perfect for my blog!!!

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Guest's picture
Guest

Ha ha, i saw on that tv show with funny commercials not so long ago. Very nice

everartz's picture
everartz
7611 pencils

LOL!!!!!!!!!!!!!
WOW!!!!!!!!
FUCKING AWESOME!!!!

| Everartz |

kripaakar's picture
kripaakar
522 pencils

REALLY VERY MUCH CREATIVE.. KUDOS..

kombizz's picture
kombizz
56 pencils

I am sorry for the poor cucumber!

I was born and brought up in Iran, a beautiful country full of history.
kombizz

picopalqlea's picture
picopalqlea
999 pencils

q

crocodile ghandi's picture
crocodile ghandi
29 pencils

hehe. It would be cool to prolong tension if the cucumber escaped first to the bathroom and vomited all over... and then hide into the refrigerator... very nice!!!

moeinuk's picture
moeinuk
46 pencils

WOW!!!

Prof's picture
Prof
1453 pencils

OMG! I have EXACTLY the same in my portfolio! I feel so lonely now :(

Quite really.

CrackerJackWorks's picture
CrackerJackWorks
11039 pencils

You have a vibrator in your portfolio?

john.lighttern's picture
john.lighttern
216 pencils

HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA

Guest's picture
Guest

Bomb!!!!

Guest's picture
Guest

I don't know what cucumbers are complaining about.

http://dearadvertisin.blogspot.com/

ivan's picture
ivan

I was waiting for this comment. :)

Ivan Raszl, admin of AotW

Guest's picture
Guest

Um... I wouldn't eat that pizza now :(

Temple's picture
Temple
9834 pencils

Hold your horses, this is not creative. Creative means subtle and this is too vulgar to be good. It actually sucks big time, unless you are 15 years old, male, and known among your buddies as Zitface.

Guest's picture
Guest

"Zitface", now that's creative... good job buddy.

Guest's picture
Guest

It's always reassuring to see how many people are the absolute last word in "creativity". Thank goodness for opinions like yours... without that sort of self-righteous certainty, Hitler would never have invaded Poland.

Guest's picture
Guest

Um, I tried looking for a place where Creative meant Subtle.

The spots is creative form the POV that communicates something in an unexpected way. I like it. It's creative and positions Sara's Secret as a creative erotic shop.

cre·a·tive
Pronunciation: \krē-ˈā-tiv, ˈkrē-ˌ\
Function: adjective
Date: 1678
1 : marked by the ability or power to create : given to creating
2 : having the quality of something created rather than imitated : imaginative
3 : managed so as to get around legal or conventional limits ; also : deceptively arranged so as to conceal or defraud

Guest's picture
Guest

you obviously go to the grocery shop too often...

Guest's picture
Guest

are 60 years old?

Guest's picture
Guest

pretty cool i must say. simple yet very smart.

PERP's picture
PERP
433 pencils

"Does Creative means Subtle?" is a god theme for forum, haha, I like this, poor cucumber..

.: look for the green giant on the label :.

aquevedo's picture
aquevedo
2 pencils

Um, I tried to look for a source where Creative means Subtle. but couldn't find it.
I like the spot because it communicates the benefit in an unexpected way. That, to me is what creativity is all about.

Main Entry: 1cre·a·tive
Pronunciation: \krē-ˈā-tiv, ˈkrē-ˌ\
Function: adjective
Date: 1678
1 : marked by the ability or power to create : given to creating
2 : having the quality of something created rather than imitated : imaginative
3 : managed so as to get around legal or conventional limits ; also : deceptively arranged so as to conceal or defraud

PERP's picture
PERP
433 pencils

I was messing with Temple's comment (above mine).

I don't think creative has to mean or be subjected to subtlety, although it can work (and does some times) that way. I actually think that being stuck to that conception can lead to loosing great and simple ideas that can actually work. Although, has I said, there can be great advantages to some brands in maintaining subtlety in their brand communication.

Also, I agree with what you've stated; "(..) communicates the benefit in an unexpected way.", although I think it often has to be more to it than just the "surprise effect". So.. it could be a good debate. =)

.: look for the green giant on the label :.

Guest's picture
Guest

would like to be a cucumber some times

silvi's picture
silvi
4172 pencils

Buenisima forma de comunicar un producto difícil. No es grotesco.

Guest's picture
Guest

Way to easy.
Bring out the sky diving ad or the tattoo shop next.

Guest's picture
Guest

I love the stop motion effect - the scared face is hilarious. Well done it made me laugh.

Guest's picture
Guest

hahahahahaha, i had to laugh so bad.....really cool guys

Guest's picture
Guest

no comment.

skinny's picture
skinny
161 pencils

Ha! Hilarious! I didn't see that one coming!!!

Yanay's picture
Yanay
60 pencils

one of the funniest I have seen in weeks... good work guys

Cip's picture
Cip
58 pencils

He, he, I didn't see that comming :)))

Guest's picture
Guest

hehehe good one.

funky_frogii's picture
funky_frogii
2538 pencils

ha ha ha ha ha ha ha " vegetable abuse " am loving it.......ha ha ha ha ha ha ah ah a ha ah aha ah a

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

kgeiger's picture
kgeiger
7090 pencils

I just want to ask the age-old question – doesn't the light go off inside the refrigerator once the door is closed? ;)
Funny advert.

As I was going up the Stairs's picture
As I was going ...
4 pencils

Oh my god...this exact same scenario has happened to me… except I didn’t have a pizza to hide under. I can totally relate to this…

Guest's picture
Guest

really good idea great tag too :)

Guest's picture
Guest

...FREEDOM TO THE VEGETABLES!!!
Yi@nn!s

Adaddicted's picture
Adaddicted
3435 pencils

"HUH.. HUH...HUHHH...OOHHHHHHHHHHHHH!!!
FUN..da...stick!!!

withalltherespects

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