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Sara's Secret: Cucumber

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Your rating: None Average: 8.2 (139 votes)

Advertising Agency: Dieste, Dallas, USA
Art Directors: P. Martinez, C. Villa, S. Gomez
Copywriters: F. Leibaschoff, A. Duplan, E. Fernandez
Director: Carlos Tourne
Production Co.: Radium/Listening Chair
Producers: John Costello, Justine Marengo
Published: July 2009

41 Comments

mikeelrapido's picture 1943 pencils

8-))) Very nice, fantastic, great! Perfect for my blog!!!

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Guest's picture
9

Ha ha, i saw on that tv show with funny commercials not so long ago. Very nice

everartz's picture 7590 pencils
10

LOL!!!!!!!!!!!!!
WOW!!!!!!!!
FUCKING AWESOME!!!!

| Everartz |

kripaakar's picture 522 pencils

REALLY VERY MUCH CREATIVE.. KUDOS..

kombizz's picture 25 pencils
7

I am sorry for the poor cucumber!

I was born and brought up in Iran, a beautiful country full of history.
kombizz

picopalqlea's picture 983 pencils

q

crocodile ghandi's picture 29 pencils

hehe. It would be cool to prolong tension if the cucumber escaped first to the bathroom and vomited all over... and then hide into the refrigerator... very nice!!!

moeinuk's picture 46 pencils

WOW!!!

Cheers!
Moeinuk

Prof's picture 1503 pencils

OMG! I have EXACTLY the same in my portfolio! I feel so lonely now :(

Quite really.

CrackerJackWorks's picture 6246 pencils

You have a vibrator in your portfolio?

john.lighttern's picture 216 pencils

HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA

Guest's picture

Bomb!!!!

Guest's picture
9

I don't know what cucumbers are complaining about.

http://dearadvertisin.blogspot.com/

ivan's picture

I was waiting for this comment. :)

Guest's picture

Um... I wouldn't eat that pizza now :(

Temple's picture 7782 pencils

Hold your horses, this is not creative. Creative means subtle and this is too vulgar to be good. It actually sucks big time, unless you are 15 years old, male, and known among your buddies as Zitface.

Guest's picture

"Zitface", now that's creative... good job buddy.

Guest's picture

It's always reassuring to see how many people are the absolute last word in "creativity". Thank goodness for opinions like yours... without that sort of self-righteous certainty, Hitler would never have invaded Poland.

Guest's picture

Um, I tried looking for a place where Creative meant Subtle.

The spots is creative form the POV that communicates something in an unexpected way. I like it. It's creative and positions Sara's Secret as a creative erotic shop.

cre·a·tive
Pronunciation: \krē-ˈā-tiv, ˈkrē-ˌ\
Function: adjective
Date: 1678
1 : marked by the ability or power to create : given to creating
2 : having the quality of something created rather than imitated : imaginative
3 : managed so as to get around legal or conventional limits ; also : deceptively arranged so as to conceal or defraud

Guest's picture

you obviously go to the grocery shop too often...

Guest's picture

are 60 years old?

Guest's picture

pretty cool i must say. simple yet very smart.

PERP's picture 439 pencils

"Does Creative means Subtle?" is a god theme for forum, haha, I like this, poor cucumber..

.: look for the green giant on the label :.

aquevedo's picture 2 pencils

Um, I tried to look for a source where Creative means Subtle. but couldn't find it.
I like the spot because it communicates the benefit in an unexpected way. That, to me is what creativity is all about.

Main Entry: 1cre·a·tive
Pronunciation: \krē-ˈā-tiv, ˈkrē-ˌ\
Function: adjective
Date: 1678
1 : marked by the ability or power to create : given to creating
2 : having the quality of something created rather than imitated : imaginative
3 : managed so as to get around legal or conventional limits ; also : deceptively arranged so as to conceal or defraud

PERP's picture 439 pencils

I was messing with Temple's comment (above mine).

I don't think creative has to mean or be subjected to subtlety, although it can work (and does some times) that way. I actually think that being stuck to that conception can lead to loosing great and simple ideas that can actually work. Although, has I said, there can be great advantages to some brands in maintaining subtlety in their brand communication.

Also, I agree with what you've stated; "(..) communicates the benefit in an unexpected way.", although I think it often has to be more to it than just the "surprise effect". So.. it could be a good debate. =)

.: look for the green giant on the label :.

Guest's picture

would like to be a cucumber some times

silvi's picture 4174 pencils

Buenisima forma de comunicar un producto difícil. No es grotesco.

Guest's picture

Way to easy.
Bring out the sky diving ad or the tattoo shop next.

Guest's picture

I love the stop motion effect - the scared face is hilarious. Well done it made me laugh.

Guest's picture

hahahahahaha, i had to laugh so bad.....really cool guys

Guest's picture
1

no comment.

skinny's picture 165 pencils

Ha! Hilarious! I didn't see that one coming!!!

Yanay's picture 60 pencils

one of the funniest I have seen in weeks... good work guys

Cip's picture 58 pencils

He, he, I didn't see that comming :)))

Guest's picture
8

hehehe good one.

funky_frogii's picture 2548 pencils

ha ha ha ha ha ha ha " vegetable abuse " am loving it.......ha ha ha ha ha ha ah ah a ha ah aha ah a

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

kgeiger's picture 6642 pencils

I just want to ask the age-old question – doesn't the light go off inside the refrigerator once the door is closed? ;)
Funny advert.

As I was going up the Stairs's picture 4 pencils

Oh my god...this exact same scenario has happened to me… except I didn’t have a pizza to hide under. I can totally relate to this…

Guest's picture

really good idea great tag too :)

Guest's picture
9

...FREEDOM TO THE VEGETABLES!!!
Yi@nn!s

Adaddicted's picture 3417 pencils

"HUH.. HUH...HUHHH...OOHHHHHHHHHHHHH!!!
FUN..da...stick!!!

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