Sara Lee, Brylcreem: Effortless

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Advertising Agency: WCRS, London, UK
Creative Directors: Luke Williamson, Yan Eliot
Art Director: Oli Beale
Copywriter: Tori Flower
Director: Fredrik Bond
Production Company: Sonny
Agency Producer: Lesley Williams
Post Production: The Mill
Aired: September 2007

Your rating: None Average: 8.9 (28 votes)

Comments

pixelbomb1's picture
Submitted by pixelbomb1 on Mon, 2007-09-24 07:17.

cool.. i wonder how long did take to shoot that thing. kinda reminds me of the honda commercial.
http://adsoftheworld.com/media/tv/honda_cog

Submitted by Michal Zak (not verified) on Mon, 2007-09-24 08:08.

nice. it looks perfect.

Submitted by DevonDan (not verified) on Mon, 2007-09-24 08:35.

Brylcreem ran a competition and this guy is the winner. There is a documentary on the website explaining it:

http://www.brylcreem.co.uk/

LeeHarvey's picture
Submitted by LeeHarvey on Mon, 2007-09-24 09:31.

Thanks for the link, very entertaining, and what a brilliant commercial. Congrets, guys.

Submitted by ShaniG on Mon, 2007-09-24 10:48.

Booooooring

Submitted by kyao888 on Tue, 2007-09-25 09:19.

Boring??? I would like you to come up with something that difficult.

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Submitted by ShaniG on Tue, 2007-09-25 14:43.

Difficult?? You must be joking.

In today's world, where you can do anything with visual effects, nothing is "difficult" anymore. This kind of ads does not thrill me for a long long time now. so whether this guy really did it in one take or not, is totally irrelevant.

(By the way, I don't think the connection to the product is strong either.)

Impossible is nothing!
So, Where is the big idea here?
This is why for me the idea is boring.

You don't know me, which ideas I can and I have come up with.
I don't want to brag my awards list for you here, but either way I think anyone is entitled to have and express his reasoned opinion freely.

Why don't you ask the guys who comment "Great" if they can come up with anything good at all?

Love,
ShaniG

Submitted by Spider on Mon, 2007-09-24 13:48.

the turtle is just awesome. Pretty nice detail when you are talking about effortless. Cool commercial!

Submitted by raverus on Mon, 2007-09-24 20:54.

fantastic!

Submitted by kalpesh78 on Tue, 2007-09-25 04:20.

superb.. loved it

ideas....30 minutes nahi toh free.

fersvax's picture
Submitted by fersvax on Tue, 2007-09-25 11:06.

Excellent!!!

Submitted by beffortless on Tue, 2007-09-25 11:19.

We have a "making the commercial" video check it out at http://www.brylcreem.com/effortlessness/watch-the-making-of.html

If anyone out there thinks they have some cooler tricks you can submit them to http://www.brylcreem.com/effortlessness/submit-your-own-video.html

Submitted by thomas8 on Tue, 2007-10-16 04:56.

encore!

athi510's picture
Submitted by athi510 on Fri, 2007-10-26 12:06.

pretty smart.

Submitted by Cack_on_my_gladdis on Wed, 2007-12-05 13:33.

That man is so thin! He shouldn't give his food to his turtle. He should eat it himself. And why did they put him in a pink t-shirt? Pink is for girls. Every person knows that. In my home place they say "Real men wear black".