Sara Lee, Brylcreem: Effortless
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Advertising Agency: WCRS, London, UK
Creative Directors: Luke Williamson, Yan Eliot
Art Director: Oli Beale
Copywriter: Tori Flower
Director: Fredrik Bond
Production Company: Sonny
Agency Producer: Lesley Williams
Post Production: The Mill
Aired: September 2007
17 Comments
cool.. i wonder how long did take to shoot that thing. kinda reminds me of the honda commercial.
http://adsoftheworld.com/media/tv/honda_cog
Sincerely,
Arnold Santillan
714-206-2459
nice. it looks perfect.
Brylcreem ran a competition and this guy is the winner. There is a documentary on the website explaining it:
http://www.brylcreem.co.uk/
Thanks for the link, very entertaining, and what a brilliant commercial. Congrets, guys.
Booooooring
Boring??? I would like you to come up with something that difficult.
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Difficult?? You must be joking.
In today's world, where you can do anything with visual effects, nothing is "difficult" anymore. This kind of ads does not thrill me for a long long time now. so whether this guy really did it in one take or not, is totally irrelevant.
(By the way, I don't think the connection to the product is strong either.)
Impossible is nothing!
So, Where is the big idea here?
This is why for me the idea is boring.
You don't know me, which ideas I can and I have come up with.
I don't want to brag my awards list for you here, but either way I think anyone is entitled to have and express his reasoned opinion freely.
Why don't you ask the guys who comment "Great" if they can come up with anything good at all?
Love,
ShaniG
the turtle is just awesome. Pretty nice detail when you are talking about effortless. Cool commercial!
fantastic!
superb.. loved it
ideas....30 minutes nahi toh free.
Excellent!!!
FER.
We have a "making the commercial" video check it out at http://www.brylcreem.com/effortlessness/watch-the-making-of.html
If anyone out there thinks they have some cooler tricks you can submit them to http://www.brylcreem.com/effortlessness/submit-your-own-video.html
encore!
roachtrap
pretty smart.
That man is so thin! He shouldn't give his food to his turtle. He should eat it himself. And why did they put him in a pink t-shirt? Pink is for girls. Every person knows that. In my home place they say "Real men wear black".
really love the quirk factor. effortless is a nice connection to product in my eyes. effortless style. its all about looking cool, this guy looks cool. (apart from the pink)
Fantastic and quirky, interesting to watch again and again. Didn't see enough of it at the time, though. Great range of products,too.
Why no Original Brylcreem in classic red tub amongst the range? It's being re-discovered by cool young guys now that side partings and quiffs are coming back in.