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Sara Lee, Brylcreem: Effortless

Advertising Agency: WCRS, London, UK
Creative Directors: Luke Williamson, Yan Eliot
Art Director: Oli Beale
Copywriter: Tori Flower
Director: Fredrik Bond
Production Company: Sonny
Agency Producer: Lesley Williams
Post Production: The Mill
Aired: September 2007

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17 comments

pixelbomb1's picture
pixelbomb1
2555 pencils

cool.. i wonder how long did take to shoot that thing. kinda reminds me of the honda commercial.
http://adsoftheworld.com/media/tv/honda_cog

Sincerely,
Arnold Santillan
714-206-2459

Michal Zak's picture
Michal Zak

nice. it looks perfect.

DevonDan's picture
DevonDan

Brylcreem ran a competition and this guy is the winner. There is a documentary on the website explaining it:

http://www.brylcreem.co.uk/

LeeHarvey's picture
LeeHarvey
3045 pencils

Thanks for the link, very entertaining, and what a brilliant commercial. Congrets, guys.

ShaniG's picture
ShaniG
17214 pencils

Booooooring

kyao888's picture
kyao888
127 pencils

Boring??? I would like you to come up with something that difficult.

ShaniG's picture
ShaniG
17214 pencils

Difficult?? You must be joking.

In today's world, where you can do anything with visual effects, nothing is "difficult" anymore. This kind of ads does not thrill me for a long long time now. so whether this guy really did it in one take or not, is totally irrelevant.

(By the way, I don't think the connection to the product is strong either.)

Impossible is nothing!
So, Where is the big idea here?
This is why for me the idea is boring.

You don't know me, which ideas I can and I have come up with.
I don't want to brag my awards list for you here, but either way I think anyone is entitled to have and express his reasoned opinion freely.

Why don't you ask the guys who comment "Great" if they can come up with anything good at all?

Love,
ShaniG

Spider's picture
Spider
289 pencils

the turtle is just awesome. Pretty nice detail when you are talking about effortless. Cool commercial!

raverus's picture
raverus
1478 pencils

fantastic!

kalpesh78's picture
kalpesh78
2580 pencils

superb.. loved it

ideas....30 minutes nahi toh free.

fersvax's picture
fersvax
1237 pencils

Excellent!!!

FER.

beffortless's picture
beffortless
3 pencils

We have a "making the commercial" video check it out at http://www.brylcreem.com/effortlessness/watch-the-making-of.html

If anyone out there thinks they have some cooler tricks you can submit them to http://www.brylcreem.com/effortlessness/submit-your-own-video.html

thomas8's picture
thomas8
8 pencils

encore!

athi510's picture
athi510
63 pencils

pretty smart.

Cack_on_my_gladdis's picture
Cack_on_my_gladdis
51 pencils

That man is so thin! He shouldn't give his food to his turtle. He should eat it himself. And why did they put him in a pink t-shirt? Pink is for girls. Every person knows that. In my home place they say "Real men wear black".

sparky's picture
sparky
454 pencils

really love the quirk factor. effortless is a nice connection to product in my eyes. effortless style. its all about looking cool, this guy looks cool. (apart from the pink)

Guest's picture
Guest

Fantastic and quirky, interesting to watch again and again. Didn't see enough of it at the time, though. Great range of products,too.
Why no Original Brylcreem in classic red tub amongst the range? It's being re-discovered by cool young guys now that side partings and quiffs are coming back in.

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