Sapporo: Legendary Biru
Advertising Agency: Dentsu Canada
Creative Directors: Glen Hunt, Les Soos
Writers: Glen Hunt, Dhaval Bhatt
Art Directors: Les Soos, David Glen
Agency Producer: Sharon Kosokowsky
Strategic Planner: Jeff McCrory
Account Director: Tim Binkley
Cultural Consultant: Nobu Tanaka
Directors: Mark Zibert, Sons and Daughters and Gary Thomas, Crush
Live Action Production Company: Sons and Daughters
Executive Producer: Dan Ford
DOP: Kevin Chan
Producer: Jeff Darragh
Post Production: Crush
Post Visual Effects: Crush & Loki Visual Effects
Crush Creative Director: Gary Thomas
Executive Producer: Jo-ann Cook
Producer: Stephanie Pennington
Art Director: Yoho Hang Yue
Lead VFX Artist: Sean Cochrane
VFX Artists: David Whiteson, Naveen Srivastava, Kaelem Cahil, Greg Dunlop
Junior VFX Artist: Andre Arevalo, Patrick Moore
Rotoscope: Gavinesh Patel, Kyle Steffler
Animation/CG Supervisor: Aylwin Fernando
Senior Animator: Chris Minos
CG Artists: Josh Clifton, Mark Irish
CG Production Managers: Raphael Quirino
Matte Painters: Yanick Dusseault, Bojan Zoric, Jorgen Lauritzen
Loki Visual Effects (Dragon/Fire Scene)
VFX Supervisor: Gene Dreitser
VFX Producer: France Daigle
Technical Director: Ryan McDonald
Animator: Fred Wilmot
Modeller: Erin Nicholson
Texture Artist: Paul DeOliveira
Transfer House: Notch
Colourist: Gary Chuntz
Music: Grayson Matthews
Producer: Dave Sorbara
Composer: Grayson Matthews
Engineer: Annelise Noronha

23 comments
felicitats! excelent execució.
Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com
visually very nice to look at.
also a bit boring
Boring? Really?
so.. !!
TAMER SAMY
www.leapstudios.net
so.. bloody amazing
Reminds me of that cool elevator thing.
What was the placement of this?
+++
"I love some things, and don't love some other things."
online at SapporoBeer.ca & edited down to 60 for broadcast.
Crush also did that "cool elevator" thing with director Marco Brambilla.
Great execution!
It's just the Coke happiness factory, Japanese style.
I just wanted to say the same thing.
Yawn!! but looks great
Same concept as coke's Happiness Factory
but good execution, nice job
reminds me of this masterpeace: crush-and-marco-brambilla-civilization
Nice film. but i don't get why there are riders in the beginning and the camera moves down first. think it would be better in one upwards motion.
and i don't know why they showed the brand already at 1:05 - kind of kills the end
fantastic! makes my eyes thirsty
Love it for its richness of colour and cultural elements.
The words on the rider's flag means "Legend"
Then those Kanji, or Chinese characters, means premium ale.
However, the last word "Biru", in Japanese, means Beer. (Japanese cannot pronounce r so all the English words which end with r, they may read as Loo.)
I think many things in this ad cannot be understood in Canada...
does it remind you of this?
http://www.youtube.com/watch?v=vQJVr8Lvce0
a little bit boring indeed
Kind of cool, no real insight though!!
Incredible! :D
well that are some of the most awsome art direction i saw for an foreign product.
Wow ignorant and bad grammar, American?