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Sansa & Fuze: Trip

Advertising Agency: Venables Bell & Partners, USA
Associate Creative Director: Tom Scharpf
Senior Copywriter: Crockett Jeffers
Copywriter: Nick Cade
Producer: Zeynep Taslica
Design Director: Blake Bakken
Production Co: Transistor Studios
Executive Creative Director: James Price
Executive Producer: Damon Meena
Head of Production: Andrea Sertz
Art Director: Jason Salo
Associate Producer: Nicole Salm
Assistant Producer: Corrine Liebe
Storyboard Artist: Tyler Watson
Designers: Jason Salo, Jamie Rockaway, Mario de Toledo Sader, Aaron Baker, Ken Edge, Stephen Keheller
2D- Animators/Compositors: Adam Stockett, Gerald Mark Soto, Dorian West
3D-Modelers/Animators: Aaron Baker

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4 comments

jawtok's picture
jawtok
183 pencils

Shame, it must be so hard to beat a product like iPod. Keep trying.
But other than the product, the ad itself has the good direction of creating a new lifestyle/universe around your Sansa product but I would rather focus on something that iPods don't have (FM Radio) and hit the nail there and then mention the other features. It could have been a bit more fun and dynamic too I guess.

Crisp One's picture
Crisp One
2007 pencils

Sweet Zune ad !

dshott's picture
dshott
475 pencils

Oh dear.
I hate to say it because I really dislike the most popular brand of mp3 players but the sansa really trys to be it in this advert. That little product shot at the end, with the words flicking beside it one by one seems terribly familiar. The illustration style is quite nice and fairly modern but the guy is the most boring guy on the planet, he doesn't smile, his hands are rancid and his only pastimes are going to the gym and tapping his foot like a bellend at the bus stop. I don't think he has any friends and frankly, who wants to be that guy? Also if going for the low quality/sketchy animation style (which there is nothing wrong with) I would have thought it is of upmost importance that the product (the sansa) is kept high quality to make it not look like cheap and tacky. On top of that the guy listens to the most boring music and takes pictures of himself at the gym?? I hate that guy.

Apologies for the rant, I really tried to like that ad and product because I really want the 'fashion' of the best selling brand of mp3 players to diminish but think if your going to have a bash at competition yioub really need to go in strong or not at all.

The target market for 'non fruit' mp3 players is surely for individuals who don't want to have the same product as everybody else, this is a total me-too product that surely won't win out in the long run.

I'm still waffling on, I'll stop now. Anyone else?

mark3r's picture
mark3r
1940 pencils

Totally agree with everything you said. I got the impression that this is a very cheap & tacky product. It looks as if the ad wasn't finished...

:::MARK3R:::

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