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Desert

Agency: 
Published/Aired: 
September 2008
Description: 
Advertising Agency: Firstell Communications, China
Account Staff: Kevin Xi, Richard Hu, Mary Zhang
CCO: Murphy Chou
Creative Directors: Murphy Chou
Copywriters: Murphy Chou
Art Directors: Murphy Chou
Agency Producer: Grace Cao
Production House: Inshow Film
Production Producer: Vincent Chen
Editor: The Oriental Post
Sound Design: The Oriental Post
Photographer: Tanon Wattanapaibool

Comments (24)

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Highest Rated

Guest's picture
Guest

no one will belive it now

consolidated.db's picture
consolidated.db
Activity Score 545

What about

"For the past 15 years we've only had one melamine contamination outbreak.

You gotta like those odds."

whitespace's picture
whitespace
Activity Score 1953

EAT SAND, BABY!

simon.gross's picture
simon.gross
Activity Score 541

So you sold a lot of powder. What's that got to do with me?

CGilb09's picture
CGilb09
Activity Score 572

Lots of people are followers... It's a strategy that's used all the time, and works.

Tweet tweet: @ThisAbility

空谷足音's picture
空谷足音
Activity Score 26

Funniest idea but worst milk!

Adaddicted's picture
Adaddicted
Activity Score 3435

"Made in China - the original duplicate"

withalltherespects

sneakyhands's picture
sneakyhands
Activity Score 1857

who cares?

sales volume is for investors, what does this desert taste like?

PS: if that's true, at least thank your customers.

Andy-B's picture
Andy-B
Activity Score 280

You are talking bull shit!

petek's picture
petek
Activity Score 1894

no bullshit at all

sneakyhands's picture
sneakyhands
Activity Score 1857

engaging you takes me down a notch, but i'll bite. what in the ad makes you want to BUY the MILK they're selling?

sadwitch's picture
sadwitch
Activity Score 24

wow,nice!melamine desert!!
so funny to see this vedio while the production is in quality trouble now
ashamed

keddy's picture
keddy
Activity Score 134

Looks like a Jerry Brukheimer (chuckles)

"Catch Jerry Brukheimer's next...SAHARA IN CHINA"

Nicely done

justpassingby's picture
justpassingby
Activity Score 1368

whats that got to do with the price of milk in China?
it i nicely done though

Andy-B's picture
Andy-B
Activity Score 280

Its not about price! its about the volume they've got

Pooja Nair's picture
Pooja Nair
Activity Score 12

Much better way to explain volumes than to name a large number! This ad works.

Andy-B's picture
Andy-B
Activity Score 280

Ha! I like it!
I was like... what the hell is happening here?
But, I got it & freaking funny! hahah

Wordnerd's picture
Wordnerd
Activity Score 6692

yummy :P

puppiepoppy's picture
puppiepoppy
Activity Score 1634

This is considered a 'GREAT' tv commercial after you've read the attached URL link. Nothing compare to this.

http://www.chinadaily.com.cn/china/2008-09/12/content_7020499.htm

theanc's picture
theanc
Activity Score 2783

Is it just me or the text is written wrong?

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

wasuntitled's picture
wasuntitled
Activity Score 30

Concept is bit controversial. But Art Direction is Brilliant

WASANTHA

theartiz's picture
theartiz
Activity Score 82

Got Silt?

xenia's picture
xenia
Activity Score 10

concept's bad... nothing more to say about it!

Guest's picture
Guest

难道三鹿还跑去祸害国外的消费人群 ?

Guest's picture
Guest

no one will belive it now

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