Samsung: Work SAFE with Group Play

Advertising Agency: 72andSunny, USA
Chief Executive Officer: John Boiler
Executive Creative Director: Jason Norcross
Creative Directors: Matt Heath, Barton Corley
Senior Designer: Allison Hayes
Copywriter: Jack Jensen
Director of Film Production: Sam Baerwald
Senior Film Producers: Angelo Mazzamuto, Erin Goodsell
Production Company: Epoch Films
Director: Michael Downing
Executive Producers: Jerry Solomon, John Duffin
Producer: Eric Sedorovitz
Editorial: Arcade Edit, Will Hasell
Managing Partner: Damian Stevens
Executive Producer: Nicole Visram
Producer: Kirsten Thon-Webb
Assistant Editor: Luc Giddens
VFX: Mission Studios
Telecine: The Mill, Los Angeles
Music: South Music
Sound Design: Barking Owl
Mix Company: Play Studios


morse's picture
16547 pencils

The designs are horrible. Why?

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advertising ninja's picture
advertising ninja
599 pencils

this is not against the agency or the creatives.. its probably to marketers involved: GUYS, we hate this *#@%!&ing crap. So pretentious. There is nothing as devastating for a campaign as trying to be funny (in the corporate way) and fail. I can hear the brand manager coming up with the line "... the way they look in real life! oh thats good. get it? unicorns, in "REAL LIFE". oh thats hillarious. Did you guys write that down?"....and so on. God, our jobs isnt easy, is it? I will give this ad 5 starts.

someguy's picture
647 pencils

"There never be glitter in this game." That's funny over in my brain.

abake's picture
1272 pencils

At any rate, it's better than anything Apple has done in the last few years.

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