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Samsung: Wonder-full

Dubbed "Wonder-full", the spot is the first of Samsung's 2010 "Dedicated to Wonder" campaign that features a family of three who, on a visit to an aquarium, conduct the improbable feat of slicing out a large cube of water, fish intact, lashing it to the roof of their car and driving it home, where the father sets the square on the living room entertainment center and compresses it into the new ultra slim Samsung 3D LED TV. As the family relaxes on the couch, Samsung 3D active glasses on, a stream of sea creatures pours from the screen and appears to hover over them in the living room, giving the sensation of 3D action even to viewers watching in 2D.

Advertising Agency: Leo Burnett, USA
EVP/ Executive CD: Bob Price
Executive CD: Mark Gettner
CD: Mike Doyle
SVP/ EP: Vincent Geraghty
SVP/Account Director: Trent Buterbaugh
Account Director: Melanie McCord Behling
Prod Company: Rabbit
Director: TWiN
DP: Mauro Fiore
EPs: Douglas Howell, Joby Barnhart
Head of Production: Jeff Sommar
Producer: Shelby Ross
Production Supervisor: Jay Spangler
Asst. Production Supervisor: Lana Greenaway
Editorial: Union Editorial
Editor: Jim Haygood
EP: Michael Raimondi
Post/Effects: Digital Domain

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21 comments

shahidali's picture
shahidali
4069 pencils

Brilliant!!!! Excellent is an understatement. Btw, the blue visual reminds me of 'Starry night' by Vincent Van Gogh

shahid

Critic's picture
Critic
271 pencils

Too good. Excellent work.

netei's picture
netei
215 pencils

explains descriptive & detailed what the product is... thank you. creative? ....

alexander_bickov's picture
alexander_bickov
3279 pencils

Amazing execution

indranil's picture
indranil
30 pencils

Simple Wonderfull

pulchinela's picture
pulchinela
1064 pencils

wonderful

Rafael Steffen's picture
Rafael Steffen
61 pencils

This is good. The concept and the way that they show the idea of 3D.
Congrats. You`ve got it

Adaddicted's picture
Adaddicted
3435 pencils

That's a wow and a half!!! No commentary required. Mute and watch, you get the message! !0*

withalltherespects

Henry Haube's picture
Henry Haube
6 pencils

obvious, friendly, good - aware of trends?

brandingworthspreading's picture
brandingworthsp...
648 pencils

Fun idea. I'm just a bit concerned about the future of the product. Will we really need forever 3D glasses?

lucdesaulniers's picture
lucdesaulniers
1147 pencils

Lovely ad. Too bad the product is not at par with it. These glasses shuts one lens then the other one (alternating to create depth). 300$ a pair (battery excluded). Not like the ones in movie theater.

Guest's picture
Guest

No with owfped.

But, if they can sell you old idea of 100 years old with flash new package, that is because they have a lot of money to fool people through advertising.

www.owfped.com

LeeHarvey's picture
LeeHarvey
3045 pencils

Looks amazing! Well done, congrats.

Prime83's picture
Prime83
497 pencils

WOW

Garlos Sánchez's picture
Garlos Sánchez
47 pencils

Brillant idea!

Andre Maia's picture
Andre Maia
9 pencils

Great execution!

vote4pedro's picture
vote4pedro
4601 pencils

old idea. but nice execution.

Nguyen Thanh Hai's picture
Nguyen Thanh Hai
105 pencils

emotion

Brain-Art's picture
Brain-Art
1101 pencils

Great

Alan Zed's picture
Alan Zed
58 pencils

Poor idea, good execution = poor ad

Guest's picture
Guest

beautiful work from TWIN. Nice boys:)

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