April 2010

Dubbed "Wonder-full", the spot is the first of Samsung's 2010 "Dedicated to Wonder" campaign that features a family of three who, on a visit to an aquarium, conduct the improbable feat of slicing out a large cube of water, fish intact, lashing it to the roof of their car and driving it home, where the father sets the square on the living room entertainment center and compresses it into the new ultra slim Samsung 3D LED TV. As the family relaxes on the couch, Samsung 3D active glasses on, a stream of sea creatures pours from the screen and appears to hover over them in the living room, giving the sensation of 3D action even to viewers watching in 2D.

Advertising Agency: Leo Burnett, USA
EVP / Executive CD: Bob Price
Executive CD: Mark Gettner
CD: Mike Doyle
SVP / EP: Vincent Geraghty
SVP / Account Director: Trent Buterbaugh
Account Director: Melanie McCord Behling
Prod Company: Rabbit
Director: TWiN
DP: Mauro Fiore
EPs: Douglas Howell, Joby Barnhart
Head of Production: Jeff Sommar
Producer: Shelby Ross
Production Supervisor: Jay Spangler
Asst. Production Supervisor: Lana Greenaway
Editorial: Union Editorial
Editor: Jim Haygood
EP: Michael Raimondi
Post / Effects: Digital Domain

Comments (21)

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Highest Rated

Guest's picture

No with owfped.

But, if they can sell you old idea of 100 years old with flash new package, that is because they have a lot of money to fool people through advertising.

shahidali's picture
Activity Score 4069

Brilliant!!!! Excellent is an understatement. Btw, the blue visual reminds me of 'Starry night' by Vincent Van Gogh


Critic's picture
Activity Score 271

Too good. Excellent work.

netei's picture
Activity Score 215

explains descriptive & detailed what the product is... thank you. creative? ....

alexander_bickov's picture
Activity Score 3279

Amazing execution

indranil's picture
Activity Score 30

Simple Wonderfull

pulchinela's picture
Activity Score 1175


Rafael Steffen's picture
Rafael Steffen
Activity Score 61

This is good. The concept and the way that they show the idea of 3D.
Congrats. You`ve got it

Adaddicted's picture
Activity Score 3435

That's a wow and a half!!! No commentary required. Mute and watch, you get the message! !0*


Henry Haube's picture
Henry Haube
Activity Score 6

obvious, friendly, good - aware of trends?

brandingworthspreading's picture
Activity Score 648

Fun idea. I'm just a bit concerned about the future of the product. Will we really need forever 3D glasses?

lucdesaulniers's picture
Activity Score 1145

Lovely ad. Too bad the product is not at par with it. These glasses shuts one lens then the other one (alternating to create depth). 300$ a pair (battery excluded). Not like the ones in movie theater.

Guest's picture

No with owfped.

But, if they can sell you old idea of 100 years old with flash new package, that is because they have a lot of money to fool people through advertising.

LeeHarvey's picture
Activity Score 3045

Looks amazing! Well done, congrats.

Prime83's picture
Activity Score 497


Garlos Sánchez's picture
Garlos Sánchez
Activity Score 47

Brillant idea!

Andre Maia's picture
Andre Maia
Activity Score 9

Great execution!

vote4pedro's picture
Activity Score 4601

old idea. but nice execution.

Nguyen Thanh Hai's picture
Nguyen Thanh Hai
Activity Score 105


Brain-Art's picture
Activity Score 1101


Alan Zed's picture
Alan Zed
Activity Score 58

Poor idea, good execution = poor ad

Guest's picture

beautiful work from TWIN. Nice boys:)