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Samsung: The Next Big Thing is Already Here

Advertising Agency: 72 & Sunny, USA
Executive Creative Director: Jason Norcross
Creative Director / Copywriter: Barton Corley
Lead Designer: Tim Semple
Senior Designer: Jake Kahana
Senior Copywriter: Jeff Gonick
Director: Sam Baerwald
Senior Film Producers: Nicole Haase, Angelo Mazzamuto
Group Brand Director: James Townsend
Brand Director: Go Wakimoto
Brand Coordinator: Nadia Economides
Business Affairs: Christine Claussen, Saeyoung Kim, Michael Moronez
Casting: Ross Lacy Casting
Mixer: John Bolen / Play
Music: Dan Pritikin / South
Sound Design: Barking Owl
Transfer: The Mill
Colorist: Adam Scott
Director: Michael Downing
Production Co: Epoch
Ep: Jerry Solomon
Lp: Eric Sedorovitz
Editors: Geoff Hounsell, Will Hasell / Arcade
Managing Partner: Damian Stevens
Ep: Nicole Visram
Post Production: The Mission Studio
Ep: Michael Paradee
Producer: Marlo Kinsey
Aired: September 2012

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13 comments

ivan's picture
ivan

Ivan Raszl, admin of AotW

kleenex's picture
kleenex
30008 pencils

nice spot.

Temple's picture
Temple
10300 pencils

After 6 years or so of relentless PC bashing by Apple, this campaign is more than an android phone ad. It's an Apple haters manifesto. It is also brilliant.

Hadrons's picture
Hadrons
5743 pencils

Ruthless is the name of the game. Bring it on!

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

alausa's picture
alausa
1420 pencils

Remember the queues in 1984 and how 'we' were liberated? The queues are back but Samsung now plays the liberator.

GrumpyArtDirector's picture
GrumpyArtDirector
862 pencils

Nice. As an iPhone owner, I can only hope these ads kick some sense back into Apple's head. People can only buy your product blindly for so long.

GrumpyArtDirector's picture
GrumpyArtDirector
862 pencils

Oops, my last comment came out twice.

Nike Diesel's picture
Nike Diesel
13389 pencils

Meh...

robthelad's picture
robthelad
120 pencils

Great

bgajus08's picture
bgajus08
134 pencils

Great job of "appearing" to be an iPhone replacement. Unfortunately, the Samsung user experience is nowhere near that of Apple's. Anyone who has experienced it can't/won't go back.

andylefty's picture
andylefty
4539 pencils

They have majorly hit on the truth about apple fan boys. Brilliant seed.

mangodebango's picture
mangodebango
19 pencils

When people look back on where Apple stopped being the "cool" brand it worked so hard to be, they will look at death of Steve Jobs and this ad campaign as the turning point. Brilliant.

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