NewerOlder

Samsung: The Next Big Thing

Advertising Agency: 72 & Sunny, USA
Director: Michael Downing
Executive Creative Director: John Boiler
Creative Director / Copywriter: Tim Wolfe
Creative Director / Designer: Bryan Rowles
Designer: Jake Kahana
Director of Film Prod: Sam Baerwald
Film Producer: Becca Purice
Production Company: Rabbit Content
Director: Bobby Farrelly
EPs: Joby Barnhart & Douglas Howell
DP: Matt Leonetti
Editorial Company: Cut + Run
Editors: Steve Gandolfi & Frank Effron
Producer: Christie Price
EP/Managing Director: Michelle Burke
Colorist: Stefan Sonnenfelt @ CO3
Online/VFX: The Mission

Related videos by Shutterstock

17 comments

Atmosfear's picture
Atmosfear
50 pencils

Trying to own Apple? hahaha, nice one

Baelin's picture
Baelin
277 pencils

"I could never get a Samsung, I'm creative"

"Dude, you're a barrista"

These lines alone will keep me warm when I sleep at night. :)

Temple's picture
Temple
9621 pencils

Someone with the guts to "in-your-face" Apple. Good.

andylefty's picture
andylefty
4533 pencils

Apart from cussing Apple fanboys, not seeing why I should own a Samsung.

Funny anti-apple stuff though. (speaking as a mac, iphone and ipod(s) owner)

whitekaras's picture
whitekaras
115 pencils

As an Apple hater, I salute to the agency who made this.

kgeiger's picture
kgeiger
7059 pencils

Can someone please fill in the credits?...

picopalqlea's picture
picopalqlea
999 pencils

nice approach, good one fellows, but i'm still faithful to apple.

sirvan's picture
sirvan
29870 pencils

Fertile ground, but a little too direct in the delivery.

+++

"I love some things, and don't love some other things."

abake's picture
abake
1239 pencils

I'm in the "I'm getting fed-up with the Mac hype" camp, but this just lacks finesse to really work.

morse's picture
morse
15495 pencils

Good advertising for both phones. All people will remember the new iPhone is out and people are queuing for it.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
26441 pencils

nice ad,

andrei.adam's picture
andrei.adam
3 pencils

great ad

Hadrons's picture
Hadrons
5743 pencils

Love it. Smart & witty.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

TommWarham's picture
TommWarham
2 pencils

An advert that directly references and attacks a rival product? Where have i seen that before, thats right the "i'm a mac, and im a PC" adverts.

I see a pattern emerging here, most brands are about 5 years behind apple in their advertising and brand ethos.

andylefty's picture
andylefty
4533 pencils

Jealous of the 'You're a barista' actor for having the best line.

Donald Draper's picture
Donald Draper
137 pencils

'We try harder' strategy always work. I don't think I will move from iPhone because I'm creative. That was a good one

el d1eg0's picture
el d1eg0
588 pencils

As lame as the phone

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments