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Samsung: So smart, so Samsung

Advertising Agency: Leo Burnett, Israel
Chief Creative Officer: Rony Schneider
Creatives: Maya Sharan, Asaf Tamir, Yaara Ashkenazi
Account Director: Comi Karmon
Account Executives: Tehi-lee Peters, Tal Shmueli, Dana Sade Lavan
Strategic Planning Director: Itay Boneh
Production Manager: Iris Yisraeli

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8 comments

SolarisN1's picture
SolarisN1
42 pencils

Very nice

karmacoin's picture
karmacoin
688 pencils

Very Pro

10* for xmas

Hadrons's picture
Hadrons
5743 pencils

nice. even tough i am bias.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

jullyart's picture
jullyart
65 pencils

nice production

PurpleHaze's picture
PurpleHaze
53 pencils

Really nice...although it reminds me a lot of Honda's 'the cog' TVC
http://www.youtube.com/watch?v=_ve4M4UsJQo

simonds08's picture
simonds08
598 pencils

don't know the logistics of it but would be cooler if all of the steps were actually self automated movements like the dvd popping out. i.e. the washing machine doors need a person to open them as apposed to the automatic vacuum which does its own thing.

certaintly's picture
certaintly
4060 pencils

although i recognize the strategy used to get the basketball into the bin was clever, i think it would have been better if the problem they solved was a problem that required actual intelligence, rather than physical prowess

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