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Samsung Smart TV: Meet the Family

Advertising Agency: 72andSunny, USA
CEO: John Boiler
Executive Creative Director: Jason Norcross
Group Creative Directors: Grant Holland, Gavin Milner
Creative Director / Copywriter: Barton Corley
Creative Director / Designer: Jamie Reilly
Lead Designer: Niraj Zaveri
Senior Copywriter: JC Abbruzzi
Junior Designer: Ryan Dols
Junior Copywriter: Jack Lagomarsino
Director of Film Production: Sam Baerwald
Senior Film Producers: Jeff Yee, Jamie Shuster
Managing Director / Entertainment: James Townsend
Brand Director: Andrew Krensky
Brand Coordinators: Nadia Economides, Tracey Horwitz
VFX: The Mission
VFX Creative Director: Rob Trent
Lead Flame: Joey Brattesani
Flame: Michael Vaglienty, Rob Winfield, Dave Stern
Designers: Tony Meister, Aaron Benoit
CG: Raul Dominguez
VFX Producers: Stacy Kessler Aungst, Marlo Baird Kinsey
VFX Executive Producer: Michael Pardee

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3 comments

morse's picture
morse
16013 pencils

I like the tonality, but it's not funny enough. What's with the monkeys?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jase Corbs's picture
Jase Corbs
56 pencils

Dad buys expensive smart TV, doesn't know how to turn it on. Mom clueless.
Sort of illogical there, the buyer should have a basic amount of knowledge before purchasing, but okay, its an ad.

Son showing off functionality of turning it on by saying hi. - It's not really a great functionality to show off. Nobody cares, pressing the ON button is faster.

Would've been better off showing its other functionalities such as:
Quickly getting information on the movies currently watching by built-in web browser.
Ease of switching programs between e.g. skype, hulu, youtube, tv.
Listening to streaming music.
Applications that fit the consumer, e.g. romantic lights, international news, games.

And then there's the macaques. Why? It's eating up a bunch of screen time with silly jokes. screen time = money. To get the audience to want to buy your product you have to sell it. Not Macaques.

Samsung TV is a great product. Show it that it is.
And if you want it to be funny, make sure that it is.

peshawa.sofy's picture
peshawa.sofy
145 pencils

it sucks ehh.

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