Samsung SF Notebook: True beauty is curved

Advertising Agency: Cheil, Delft, Netherlands
Creative Director: Ton van Jole
Art Director: Ton van Jole
Copywriter: Mattijs Winter
Photographer: Martin Dijkstra
Published: October 2010


whatthefudge's picture
1268 pencils

Did anyone else notice the woman? I was so focused on the notebook that I almost missed her. This ad is not curved – it's screwed.

kleenex's picture
33834 pencils

I was so totally not expecting this at all. A total fail.

LeeHarvey's picture
3045 pencils

Well I DID see the girl and she has NO CURVES whatsoever. She's as flat as a notebook, oh wait, is that what they're trying to say? Epic fail.

New Nice and Fun's picture
New Nice and Fun
377 pencils

Maybe the worst idea of the year.

As Lee Harvey said it, she has no curves + who still think that a naked girl can make you want to buy a computer ???

Sdb's picture
1364 pencils

Pheew.. The music is good.

everartz's picture
7611 pencils

i was also expecting the final work to be far better than the cheap looking laptop which appeared the end!

| Everartz |

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