Samsung SF Notebook: True beauty is curved

Advertising Agency: Cheil, Delft, Netherlands
Creative Director: Ton van Jole
Art Director: Ton van Jole
Copywriter: Mattijs Winter
Photographer: Martin Dijkstra
Published: October 2010

6 comments

1270 pencils

whatthefudgeMonday, December 27, 2010 - 08:17

Did anyone else notice the woman? I was so focused on the notebook that I almost missed her. This ad is not curved – it's screwed.

15726 pencils

kleenexMonday, December 27, 2010 - 13:21

I was so totally not expecting this at all. A total fail.

3067 pencils

LeeHarveyTuesday, December 28, 2010 - 04:27

Well I DID see the girl and she has NO CURVES whatsoever. She's as flat as a notebook, oh wait, is that what they're trying to say? Epic fail.

379 pencils

New Nice and FunTuesday, December 28, 2010 - 05:33

Maybe the worst idea of the year.

As Lee Harvey said it, she has no curves + who still think that a naked girl can make you want to buy a computer ???

http://newniceandfun.tumblr.com

1374 pencils

SdbTuesday, December 28, 2010 - 07:06

Pheew.. The music is good.

7627 pencils

everartzTuesday, December 28, 2010 - 10:42

i was also expecting the final work to be far better than the cheap looking laptop which appeared the end!

| Everartz |

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