Samsung Mobile: Guinness World Records largest game of dodgeball

On Wednesday, May 12, 2010, 712 players from the New York Tri-State area were armed with 600 dodgeballs to compete in this record-setting game. The previous record of 450 dodgeball participants was crushed as the blue team and yellow team hurled the rubber balls back and forth at each other until one team emerged triumphant. After hundreds of players were pelted with dodgeballs and eliminated from the game, the blue team claimed victory. Ten players from the winning blue team were selected by raffle and they, along with the last man standing on the yellow team, received new Samsung Reality phones for their athletic skills and bravery. All of the game’s players received scratch cards with the opportunity to win Reality phones and gift cards, and t-shirts to commemorate their participation in the record-breaking attempt. Additionally, Samsung Mobile donated the dodgeballs used in the game to the Boys and Girls Club of Manhattan and Covenant House of New York.


sloppy4's picture
1494 pencils

they gave away 11 whole phones? generous.

R U serious's picture
R U serious
408 pencils

Oh nooooo...

I like how they cut the video into tiny little pieces and added the disco music to camouflage an epic fail.

Say my name, say my name...

Hibon's picture
3736 pencils

This won't make a buzz!!!!

Simple ideas are the best !

Hiperion's picture
3138 pencils


bubblestheclownfish's picture
618 pencils

BIG missed opportunity with brand tie-in. They're launching the Samsung "Reality" right? Do something thematic. Do a worldwide virtual "reality" dodgeball game on the web if you want events. As-is you might as well have a tomato-stomping festival or a kite-flying parade as neither one of these (or a huge dodgeball game) have anything to do with the brand. This is just an event sponsorship. Couple of stars for effort, but none for think-through.

tytpol's picture
777 pencils

No buzz in it.

Guest's picture

Somethings wrong in it. Feel no connection to the product/brand, lots of people, kind of pointless, no fun.

Duckman's picture
520 pencils

^ ^ ^ I sad that ^ ^ ^

Trifles make perfection, and perfection is no trifle.

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