Samsung: May the fourth be with you

In honour of May the Fourth, Cheil Canada developed this online viral video to illustrate the Samsung Galaxy S4's Air View feature. The video was shared via Samsung's Social Media channels.

Advertising Agency: Cheil Canada, Toronto, Canada
Creative Director: Jason Partridge
Associate Creative Director: Helene Larochelle
Copywriter: Scott Lew
Director: Fergus Lowrey
Production Studio: Studio M
Published: May 2013

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certaintly's picture
4060 pencils

what a horribly boring viral video.

justdotdotdot's picture
19 pencils

Certainly not entertaining enough to be "viral". This would be better implemented as a tv spot as it doesn't stand on its own as a Internet video.

rebus89's picture
479 pencils

Agree. Not viral video. Poor for viral.

CommandZ's picture
2472 pencils

Not even the borrowed interest of Star Wars could help this drivel.

kleenex's picture
25686 pencils

May a stinky video be with you.

Temple's picture
9621 pencils

Decent (barely), but someone has to thell them that a "viral" is not smt you create.

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