Life in Every Pixel

September 2013
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Logan Wilmont, executive creative director at Cheil UK, commented: “Samsung is known for the calibre and innovation of its TV range and the OLED TV is the latest in that long and prestigious line. OLED isn't simply another TV, it is a high end luxury purchase, and we approached it in that Way. So the ad isn’t about features and technology, but the emotional response that technology creates. It focuses on the fact that this breakthrough design and technology creates even more natural images that gets you closer, that you’re more enveloped by every image.”

Advertising Agency: Cheil, UK
Executive Creative Director: Logan Wilmont
Art Director / Copywriter: Simon Friedberg
Director: Bruno Aveillan
Production: Quad Films
Post production: Digital District
Offline Editor: Emilie Orsini
Online Editor: Bruno Maillard
Record Company: Milligramme
Composer / Arranger: Raphael Ibanez
Cast: Dafne Brutomesco
Vo: Philomina Kilgour

Comments (10)

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Highest Rated

Mongoose's picture
4961 Activity Scores

I find it very weak, nothing compelling and choice of VO is terrible. Overall its a flat ad.

Make the logo Bigger and the black, Darker!