Sabritas Foundation: Destiny, 3

Advertising Agency: BBDO Mexico
Executive Creative Director: Héctor Fernandez
Creative Directors: Carlos Oxté
Creative Team: Carlos Oxté
Account Team: Eduardo Delgado, Alejandra Pérez, Paola González
Agency Producer: Francisco Muñoz
Production company: Cluster Studio
Producer: Samuel Rosete
Art Direction: Eduardo Keys
Animation: Fernanda Heredia, Antonio Chaparro, Ben Stonehouse
Sound Design and Audio Post Production: Lookas Audio
Sabritas Foundation: Jorge Larabonilla, Palmira Camargo, Alejandra Vélez


morse's picture
16609 pencils

Too long...

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Alubia's picture
54 pencils

Ok, I don't work at BBDO Mexico but I understand the concept. It's not like we see here, we should begin to see Chapter 1, which shows the problem, Chapter 2, which shows the help you give and Chapter 3 is an acknowledgment. It's a nice story in three stages, a bit long for me and the music is tedious but art grabs you and communicates well what the Sabritas Foundation does and seeks. Unfortunately, that's it. The hand that comes and helps it's literal for me and think the concept is not new. Good job anyway.

amberkazi's picture
7 pencils

love it!

sarvagya's picture
77 pencils



cruzialx's picture
194 pencils

Superb! Str8 Forward

mgriff21's picture
592 pencils

I like the buildup and the illustration style to the art direction. bravo!

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

cef's picture
547 pencils

like it

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