Sabritas Foundation: Destiny, 1

Sabritas Foundation is a non-profit association that looks for supporting and helping economically and in a functionality way short-of-money kids who live in marginal areas of the Mexican country, so they can keep studying in the rural areas. How is it done? Sabritas Foundation helps repairing and building shelters close to the schools, so kids can arrive easily to them, because arriving to the school is a triumph for most of the kids. In addition classrooms are also built with the elementary tools that help kids with their studies. The campaign is divided in three stages. One is to generate a sense of consciousness in the people who work at Sabritas, of these children’s problems. The other stage for asking for help and donation of time and money, showing how they can change all the situations. And a third stage where all the achievements of the donations are showed and where we thank all the supporters.

Advertising Agency: BBDO Mexico
Executive Creative Director: Héctor Fernandez
Creative Directors: Carlos Oxté
Creative Team: Carlos Oxté
Account Team: Eduardo Delgado, Alejandra Pérez, Paola González
Agency Producer: Francisco Muñoz
Production company: Cluster Studio
Producer: Samuel Rosete
Art Direction: Eduardo Keys
Animation: Fernanda Heredia, Antonio Chaparro, Ben Stonehouse
Sound Design and Audio Post Production: Lookas Audio
Sabritas Foundation: Jorge Larabonilla, Palmira Camargo, Alejandra Vélez

December 2009


Marlus Lau's picture
Marlus Lau
1808 pencils

Interesting, two versions of the same story, nice idea.

alexander_bickov's picture
3279 pencils

Lovely artwork

Zaidi's picture
80 pencils


everartz's picture
7609 pencils

nice animation.. but i didnt get the line at the end or the entire purpose of the story...

| Everartz |

david.jaumes's picture
34 pencils

really nice, touching.

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