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SA Lotteries, X Lotto Megadraw: Retire Early

Advertising Agency: Clemenger BBDO, Adelaide, Australia
Creative Directors: Greg Knagge, Geoff Robertson
Creatives: Andrew Slattery, Brenton Canty, Ollie Prenton, Jordan Hillier
Account Director: Bryce Coombe
Account Coordinator: Sophie Lindsay
Director: Nick Matthews
Production Company: Mills Street Productions
Agency Producer: Jules Callen

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6 comments

Temple's picture
Temple
10235 pencils

Retire early is a nice strategy, but I have to say that I would not alter their physical appearance, the commercial loses its subtlety and becomes kind of gross.

atb2005's picture
atb2005
13567 pencils

I beg to differ. And gross? You haven't seen gross lately, I think.

pez's picture
pez
1733 pencils

I don't want to became old so fast! Is sad!

Boxey's picture
Boxey
8885 pencils

Should've been a :30, if at all.

kleenex's picture
kleenex
29303 pencils

I fully agree even though I do not like the ad at all.

AdBuzzer's picture
AdBuzzer
1168 pencils

it's easy to use the stereotype: retirement = old people, but it could be a far better work if they challenged that stereotype and showed how different an early retirement could be for a relatively young person,

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