Advertisement

My City. My Metro.

Published/Aired: 
September 2016
Description: 

Saatchi & Saatchi Dubai’s 45 second TV commercial for the Dubai Metro uses the analogy of the domino effect to illustrate the impact of the Metro on Dubai. Building the story and success of the Dubai Metro as a seamless continuing legacy of the progression and development of the cityscape of Dubai.

Advertising Agency: Saatchi & Saatchi Dubai, UAE
Creative Director: Danny Higgins
Art Director: Hussain Moloobhoy
Copywriter: Andy Johns
Agency Producer: Mark Hanrahan
Production: Shilo
Director: Shilo
Visual Effects: Smoke & Mirrors
Music Composer: Q Department
Sound Design Company: Echolab

Comments (25)

Log in or register to post comments

Highest Rated

creative.vibes's picture
creative.vibes
Activity Score 86

good execution :) the idea is quite simple :)

Muhammad Imran's picture
Muhammad Imran
Activity Score 616

well Done!!!

Rafael Steffen's picture
Rafael Steffen
Activity Score 61

Good Job. Nice to talk about metro in Dubai. Maybe it`s becouse they leave some porches, ferraris and other nice cars at the airport.
But, the ad its well done.

kalpesh78's picture
kalpesh78
Activity Score 2578

good execution. hate it had to be CG. could have looked better in reality.

ideas....30 minutes nahi toh free.

Adaddicted's picture
Adaddicted
Activity Score 3435

not a winner of an execution, but like the spirit!

withalltherespects

Shingo's picture
Shingo
Activity Score 408

like it, nice guys

The Undertaker's picture
The Undertaker
Activity Score 22

Really nice !

LeeHarvey's picture
LeeHarvey
Activity Score 3045

So freakin' hilarious to use the domino theory for a country that's bankrupt! Heck I'll give you 8 stars for that, just for the laugh.

lucdesaulniers's picture
lucdesaulniers
Activity Score 1145

Ditto!

ACreativeSpirit's picture
ACreativeSpirit
Activity Score 176

please make sure you check your information. Dubai is not a country it's an Emirate (city/provence). UAE is the country and it's very far from bankrupt. In fact, Abu Dhabi, the capital of the UAE and the largest emirate has tons of money. The full Dubai debt is about 10% of the Abu Dhabi reserve. Dubai has major issues at the moment, but the country is far from bankrupt.

A canadian working in Dubai

Always try to be unique even when forced to conform.

ija4ok's picture
ija4ok
Activity Score 118

Good.

Garlos Sánchez's picture
Garlos Sánchez
Activity Score 47

Very good

Alan Zed's picture
Alan Zed
Activity Score 58

Poor Idea

Rob71's picture
Rob71
Activity Score 383

Weak idea, nice animation - thats all.

AssassinX's picture
AssassinX
Activity Score 1329

Yeah weak idea but great execution.

atb2005's picture
atb2005
Activity Score 13561

Love the idea! Execution is top notch.

ps: Ivan, this is not Clothing and Footwear.

Odd Beer Thai Sing's picture
Odd Beer Thai Sing
Activity Score 14

i like it, but using a domino on building a city? what if they hit by a strong earthquake? it's just like playing the video in reverse, everyone knows its a man made island. scary : )

Critic's picture
Critic
Activity Score 271

Nice execution.

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Lovely execution

Tommy G.'s picture
Tommy G.
Activity Score 897

fantastic, love the render/animation.
You've got a big budget, did you?

jouriena's picture
jouriena
Activity Score 4

Domino Theory.. ironic, isn't it? I have to agree with LeeHarvey. Unless there's other explanation on why using 'domino,' there can definitely be a negative connotation. Any thought?

Guest's picture
Guest

Gaah, whoever casted that voice....!! >.< Ruins the mood...
Apart from that, I really like it....

bvital's picture
bvital
Activity Score 198

guys common, appreciate the approach atleast, its really cool execution guys, hats off to the production team.

Guest's picture
Guest

amazing

monero1981's picture
monero1981
Activity Score 14

nice job !!!!!!!!!!!!!!

creative.vibes's picture
creative.vibes
Activity Score 86

good execution :) the idea is quite simple :)

Advertisement