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Royal Dutch Army: Banana

Advertising Agency: Publicis Amsterdam, The Netherlands
Creative Directors: Jeroen van Zwam
Art Director: Jeroen van Zwam
Copywriter: Marcel Hartog
Accounts: Jeroen v/d Brink, Michiel Dammen
Director: Brecht van Hoenacker / Czar.com
Editor: Dieter
Sound design: Marcel Bultman / FC Walvisch
Aired: October 2007

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5 comments

juliangray's picture
juliangray
987 pencils

good strategy, bad execution.

JT2's picture
JT2
55 pencils

very very bad actor !!!!!!

ad pedant's picture
ad pedant
58 pencils

strategy seems to be like the uk marines stuff - "99.99% need not apply) - a campaign i really liked. execution not so much.

refrigerator robot's picture
refrigerator robot
10 pencils

Which in and of itself was a copy of the US Marine Corps recruitment posters from late 1971 till 1984. I believe the head lines were

"We don't promise you a rose garden."

"If everyone could get in, it wouldn't be the Marines."

"Looking for a few good men."

"If you wanted to be one of the boys, just be one of the boys."

skaroline's picture
skaroline
52 pencils

Lol, look how the dad is easting his cheese... the dutchies and their cheese...

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