Rotary Club: Trash

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All your donations will go where they should. Help Abandoned Kids. Rotary Club.

Advertising Agency: JCHS-LA LUZ, Lima Peru
Creative Directors: Alvaro Naddeo, Jaime Chehade,
Creative: Jaime Chehade
Art Director: Norberto Noriega
Production Company: La Luz
Director: Gonzalo Otero
Editor: Mario Ching
Sound Studio: Artisan Studio Lima, Rodrigo Malnati, Harrison Love

Your rating: None Average: 8.6 (40 votes)

Comments

Interesting ad. Good choice of song, and very light take on an otherwise heavy issue. But is that what you want in an ad asking to save abandoned children?

Doesn't hit home, too subtle, as a result it's easily forgotten.

Bath yourself in gold-dust then i'll believe you're filthy rich.

This is an AMAZING ad. Well done guys!!!!

sfsdfsd:=)sfsdfsdfsd

it's refreshing for a charity to use a calm message without throwing pictures of homeless people in our faces with a heavy philamonic orchestra in the background.... just £2 just £2 just £2.... sod off!!

Kirsche's picture

i dont think this ad is about being filthy rich. it clearly shows that ANYONE can donate - bringing a child for an example.
simple, nice idea. great music. very good direction and casting.

Kirsche's picture

x

Best 10/10... The end is really different.

JK
A fantastic twist at the end. Really great.

esta mostrooo peeeee!!! grande chicos!

Nice. I like the end

simply gorgeous. i just hope that the little girl goes back to that trash back to find the food.

RG

Fantastic Ending...Amazing Ad...Its a winner.

------Sex Sells-----

not moralizing, cute : good ad

i love it, really nice story guys!

CuriousCat

Really nice and different way to show the benefit promoted. LOVE IT :)

Excelente concepto, idea, guión y ejecución. Bien por Perú.

I can't believe after seeing that poor poor child she bins food as well as a lunch box.

This ad is really good BRAVOOOOOOOOOOO

Awesome!

congrats.....

Really shed my tears and did the job!
Touchy. Simple. Real. Smart.

humanity awaken and care-share education

good shot!

BOOOM what an ending. Gold, no doubt.

Do you know who has made the song??? I love it, I want it! :)

buena gonzalo.. felicitaciones!

Congrats chicos! esta buenisimo! Simple,concreto y muy tierno.
Felicitaciones Naddeo, Gonzalo y Chehade.

muy bueno

Excelente realización. Muy convincente. Las niñas abandonadas de Casas de la Misericordia serán las más contentas por los resultados a alcanzar.
Que Dios les bendiga.

I LOVE THIS AD GOD BLESS ALL

veyr well done. definitely ended differently than expected

Great Idea, great Director, great Emotion, great Acting, great lovingness made this work the IDEAL Winner!

WWWWWWWWOOOOOOOOOOOOOOOOOOOOOOOOWWWWWWWWWWWWWWWW

muy tuanis... bien

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