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Rotary Club: Trash



Advertising Agency: JCHS-LA LUZ, Lima Peru

Creative Directors: ,

Creative:

Art Director: Norberto Noriega

Production Company: La Luz

Director: Gonzalo Otero

Editor: Mario Ching

Sound Studio: Artisan Studio Lima, Rodrigo Malnati, Harrison Love

40 comments

geek's picture
geek
41 pencils

Interesting ad. Good choice of song, and very light take on an otherwise heavy issue. But is that what you want in an ad asking to save abandoned children?

iT-iS-i's picture
iT-iS-i
1721 pencils

Doesn't hit home, too subtle, as a result it's easily forgotten.

Bath yourself in gold-dust then i'll believe you're filthy rich.

:: Put your ears against the ground so i can walk over what you heard::

monstermatch's picture
monstermatch
24 pencils

This is an AMAZING ad. Well done guys!!!!

eraburge's picture
eraburge
36 pencils

it's refreshing for a charity to use a calm message without throwing pictures of homeless people in our faces with a heavy philamonic orchestra in the background.... just £2 just £2 just £2.... sod off!!

Kirsche's picture
Kirsche
84 pencils

i dont think this ad is about being filthy rich. it clearly shows that ANYONE can donate - bringing a child for an example.
simple, nice idea. great music. very good direction and casting.

Kirsche's picture
Kirsche
84 pencils

x

rkamalsethu's picture
rkamalsethu
19 pencils

Best 10/10... The end is really different.

iancrown's picture
iancrown
6 pencils

JK
A fantastic twist at the end. Really great.

picopalqlea's picture
picopalqlea
999 pencils

esta mostrooo peeeee!!! grande chicos!

izak's picture
izak
13 pencils

Nice. I like the end

sneakyhands's picture
sneakyhands
1857 pencils

simply gorgeous. i just hope that the little girl goes back to that trash back to find the food.

edtv's picture
edtv
8 pencils

RG

redlightman's picture
redlightman
32 pencils

Fantastic Ending...Amazing Ad...Its a winner.

modern drunker's picture
modern drunker
85 pencils

not moralizing, cute : good ad

CuriousCat's picture
CuriousCat
20 pencils

i love it, really nice story guys!

renzz's picture
renzz
227 pencils

Really nice and different way to show the benefit promoted. LOVE IT :)

Hermoso's picture
Hermoso
64 pencils

Excelente concepto, idea, guión y ejecución. Bien por Perú.

Guest commenter's picture
Guest commenter

I can't believe after seeing that poor poor child she bins food as well as a lunch box.

Guest commenter's picture
Guest commenter

This ad is really good BRAVOOOOOOOOOOO

Guest commenter's picture
Guest commenter

Awesome!

sudeer's picture
sudeer
8 pencils

congrats.....

LeeMoh's picture
LeeMoh
424 pencils

Really shed my tears and did the job!
Touchy. Simple. Real. Smart.

challenge's picture
challenge
2 pencils

humanity awaken and care-share education

good shot!

Guest commenter's picture
Guest commenter

BOOOM what an ending. Gold, no doubt.

Alexrio's picture
Alexrio

Do you know who has made the song??? I love it, I want it! :)

Guest commenter's picture
Guest commenter

buena gonzalo.. felicitaciones!

lusalmon's picture
lusalmon
3 pencils

Congrats chicos! esta buenisimo! Simple,concreto y muy tierno.
Felicitaciones Naddeo, Gonzalo y Chehade.

diegtf's picture
diegtf
34 pencils

muy bueno

Enrique Negrón's picture
Enrique Negrón

Excelente realización. Muy convincente. Las niñas abandonadas de Casas de la Misericordia serán las más contentas por los resultados a alcanzar.
Que Dios les bendiga.

subnash's picture
subnash
2 pencils

I LOVE THIS AD GOD BLESS ALL

Stop Smoking's picture
Stop Smoking

veyr well done. definitely ended differently than expected

Fung's picture
Fung

Great Idea, great Director, great Emotion, great Acting, great lovingness made this work the IDEAL Winner!

Guest commenter's picture
Guest commenter

WWWWWWWWOOOOOOOOOOOOOOOOOOOOOOOOWWWWWWWWWWWWWWWW

Guest commenter's picture
Guest commenter

muy tuanis... bien

Guest's picture
Guest

this is ridicilous stuff, i hate these kinds of ads...its just so pathetic...sorry

Guest's picture
Guest

You Have ISSUES. This is really good.

Guest's picture
Guest

you wanted this in your reel thats why you dont like it cocksucker

Guest's picture
Guest

very touching...indeed

DanielSoares's picture
DanielSoares
126 pencils

brilliant concept!

DanielSoares's picture
DanielSoares
126 pencils

brilliant concept!

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