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Rolling Stone Magazine: Back to Rock

Advertising Agency: DLV BBDO, Milan, Italy
Executive Creative Directors: Stefania Siani, Federico Pepe
Copywriter: Matteo Maggiore
Producers: Marijiana Vukomanovic, Chiara Bergamaschi
Illustrator / Animator: Gerardo Del Hierro
Speaker: Alex Rendall
House of production: Svperbe
Sound editing: Eccetera / General Jingle

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14 comments

NatsN's picture
NatsN
164 pencils

classy

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Haha, love the ending 'what has happened to you?' - I think it plays with a key issue for a lot of people. Great ad!

tomaswang's picture
tomaswang
10 pencils

GREAT AD!

Temple's picture
Temple
9621 pencils

It's a very questionable insight that the magazine's readers fall under the wannabee category. And it is also not an adman's business to point to the consumer his possible failures in life. Don't forget you 're the consumer's bitch.

kalpesh78's picture
kalpesh78
2580 pencils

'rockin' insight.

ideas....30 minutes nahi toh free.

The Monk's picture
The Monk
143 pencils

Perfect insight for me. Great Job!

Chelle Boo's picture
Chelle Boo
56 pencils

niiiice

andylefty's picture
andylefty
4533 pencils

I understand Temple's viewpoint. Calling people failures not so cool.

Still it's daring.

kleenex's picture
kleenex
25436 pencils

nice ad.

bgajus08's picture
bgajus08
134 pencils

I like the idea. For me, it's positive reinforcement for the Rolling Stone image. Does not make me think about buying a subscription, though. Also, office jockeys may not be on board. They're not all boring "cubicleites".

vlads's picture
vlads
539 pencils

oh my god! this is cannes!

Rt_solo91's picture
Rt_solo91
119 pencils

i think they are going for shock value with the consumers, i cant understand why else they would they would point that out.

cwriter79's picture
cwriter79
482 pencils

Rock n' Roll = Tits & Vagina. Got it.

Bilu's picture
Bilu
113 pencils

Boooooooom! Great ad!

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