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Rodenstock: Snout Beetle

Advertising Agency: Serviceplan, Germany
Creative Director: Matthias Harbeck
Copywriter: Thorsten Voigt
Art Directors: Sandra Loibl, Julia Pfund
Account Director: Patrick Stehle
Production Company: e+p Commercial, München
Director: Christian Rein
Camera: Christian Rein
Producer: Max von Gagern
Sound: Neue Westpark Studios GmbH
Sound Design: Florian Leissle
Offline/Online: NEVEREST GmbH
Aired: December 2008

18 comments

goree's picture
goree
37 pencils

Brilliant insight.

MindZoo's picture
MindZoo
119 pencils

good concept, very good voice over - a little long for two angles though - would have done better as a 30sec.

short shorts's picture
short shorts
109 pencils
Guest's picture
Guest

???

Guest's picture
Guest

Brilliant, no doubt =D

CopywriterInTraining's picture
CopywriterInTraining
162 pencils

Nicely done, great copy.

Guest's picture
Guest

yeah, got the idea after 10 seconds. way too long.

Nice scam ad though

Guest's picture
Guest

very nice work.Great copy.

StPepper23's picture
StPepper23
269 pencils

I love it

Senhora Kolossa's picture
Senhora Kolossa
483 pencils

I fell asleep watching this. Can anybody tell me, how it ended?

Adaddicted's picture
Adaddicted
3435 pencils

It ended at a dumb question similar to the one above. ; P

withalltherespects

Senhora Kolossa's picture
Senhora Kolossa
483 pencils

true.

Ad_boy's picture
Ad_boy
71 pencils

The Richard Attenbourough/Wildlife voice-over is one of those ad cliches you shouldn't revive in a hurry. That's the first thing that irritates. The second is that if it were a real wildlife programme they would show the 'action' in CU. There would be cutaways to ECU shots. You may still need Rodenstock's amazing glasses, but not quite as much!

_______,
^ ^

Guest's picture
Guest

Yeah, but showing the action in CU, wouldn't make sense in this case. Gag lost and also the benefit of the product...

I'm loving it.

Guest's picture
Guest

You have a point.

gmint7's picture
gmint7
2683 pencils

:::J:::
seen before in radio spot (heard)
but i still like it!!

:::J:::

Guest's picture
Guest

it is the same campaign for the same client

Guest's picture
Guest

shorter would be better idd

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