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Rock & Roll, Square

How would it look like if Travolta & Co. had to remake the Grease lightning scene today? The excitement for the first car would be the same... and not much else especially if you have your brand new car for a such a low price. Cheap young car (60 €/ month), cheap young ad. As simple as it gets.

Advertising Agency: Atletico International, Barcelona, Spain
Creative Director: Pepe Colomer & Josep M. Basora
Art Director: Paolo Furlan
Copywriter: Lydia Beltri
Account Director: Flocelo Puig
Account Supervisor: Silvia Roizner
Account Executive: Rafa Pesaque
Production Company: GotFilm
Film Director: Salmon
Studio Design: Xnographics
Postproduction house: Metropolitana
Sound design: BSO Barcelona

Published: 
January 2008

15 comments

SeanMartin's picture
SeanMartin

I had to watch this three times through before I could decide if this was a professional production or not, and if it is... yikes. Canned music, kids who cant dance (it looked improvised on the spot), trendily shaky camera work, and -- as with the other one presented here -- the car gets slotted to a supporting role in the midst of the festivities.

I dunno, guys. Were this to pass by my desk, I'd probably turn it down. Yes, it's aimed at the target market, and it's done in a style that the target demographic would probably respond to. But it just feels so... amateurish. And not in a good way.

xhp's picture
xhp
543 pencils

omg ... hang me !

burnhard's picture
burnhard
395 pencils

rather kill them.

vurtomatic's picture
vurtomatic
364 pencils

Huh?

Mr.Top's picture
Mr.Top
728 pencils

Autoemocion? That voice gives me the creeps!!!

Fun comercial... but it could be for toilet paper and it wouldn't make a fucking difference.

Mr.Top's picture
Mr.Top
728 pencils

Autoemocion? That voice gives me the creeps!!!

Fun comercial... but it could be for toilet paper and it wouldn't make a fucking difference.

Mr.Top's picture
Mr.Top
728 pencils

Autoemocion? That voice gives me the creeps!!!

Fun comercial... but it could be for toilet paper and it wouldn't make a fucking difference.

sp101's picture
sp101
137 pencils

Fire them!

Tincho's picture
Tincho
1093 pencils

"Cheap young car, cheap young ad"... if you read this you get the art direction... but will the customer get it? ...I doubt it. It feels cheap and amateur with no reason.

esotericusername's picture
esotericusername
313 pencils

that was disgusting. Thanks for making my day just a little worse.

Tapper's picture
Tapper
490 pencils

Fking bizzarro, cheap young ad for cheap young car, funny on paper, not off it though.

Strip. Strip. Strip.

misterpanda's picture
misterpanda
282 pencils

q chucha es esto!!!!!?????

Mr Hughes's picture
Mr Hughes
386 pencils

Brilliant.

Wordnerd's picture
Wordnerd
6692 pencils

it was physical pain watching this! man, this sucks!!

Guest's picture
Guest

jajajajajaja que cague de risa! me entretuvo!

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