Rexona: Sensitive Armpits

Advertising Agency: Ponce, Bueno Aires, Argentina
Chief Creative Officer: Hernan Ponce
Executive Creative Directors: Hernan Ibarra, Walter Aregger
Creative Directors: Ricardo Armentano, Joaquin Cubria, Analia Rios
Art Directors: Gabriel Huici, Norberto Vatrano
Copywriter: Juan Pablo Lufrano
Agency Producer: Roberto Carsillo, Jose Silva
Advertiser's Supervisors: Pablo Gazzera, Alejandro Helou, Julieta Echeita
Account Supervisors: Victoria Garzon, Cecilia Ochoa, Lucia Labougle
Production Company: Hungry Man
Director: Bryan Buckley
Producers: Matt Buels, Mino Jarjoura
Sound Designer: La Casa Post Sound
Music: Mandy, Ccci
Client Services Director: Vanina Rudaeff


Temple's picture
10925 pencils

lol, seems that nowadays everything that can be guaranteed to break a smile or strike with an unorthodox approach comes from Argentina

morse's picture
16609 pencils

It's well done. Funny.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
35352 pencils

hahahah singing armpits...

lemonAd's picture
321 pencils

armpits suffer hahaha, witty!

fourwd87's picture
148 pencils

cannes lions awarded? for real?

life is either, a daring adventure or nothing

andylefty's picture
4539 pencils

It's a nice representation of the sweating armpits truth.

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