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Rexona: Acknowledgment

Advertising Agency: Ponce, Buenos Aires, Argentina
General Creative Directors: Ricardo Armentano, Analía Rios, Joaquín Cubria
Creative Directors: Mario Crudele, Lucas Cambiano
Art Directors: Nacho Pérez de Muro, German Zecchi
Copywriter: Nicolás Chanseaud
Production Company: Park Pictures / Labhouse
Director: 300 ml
Executive Producer: Flora Fernandez Marengo
Producer: Maria Jose Garofali
DOP: Lula Carvalho
Production Designer: Julain Romera
Editor: Marcelo Moraes
Post Production: Che Revolution Post
Music: Salmón Osado

9 comments

FlorPalazzolo's picture
FlorPalazzolo
29 pencils

Acknowledgment.I like it.Really like it.

nepotiums's picture
nepotiums
251 pencils

Good.

Temple's picture
Temple
10780 pencils

Excellent insight, lovely.

killazol1's picture
killazol1
354 pencils

really nice

Hadrons's picture
Hadrons
5991 pencils

Great copy. love their approach. good spot.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

carlamarroquin's picture
carlamarroquin
107 pencils

Me encantó la contraposición pie - manos/trasero/cabello/cara.

kleenex's picture
kleenex
33816 pencils

I love the idea.

abake's picture
abake
1272 pencils

Lovely. I just found the ending a bit... pedestrian. "Acknowledge them by keeping them dry and fresh" sounds a bit underwhelming.
But it's still an awesome spot.

Corbeen's picture
Corbeen
1095 pencils

swims in the sea of average.. just another cliche with nice pics.. sorry..

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