Rescue Food: Cabbage, Interrupted
The creative minds at Draftfcb are stirring the pot with a deliciously clever yet noble message as we enter the season of giving: Rescue Food! City Harvest – New York’s food rescue organization that fights hunger by rescuing excess good food that would otherwise go to waste and delivering it to food programs that feed hungry New Yorkers – launched a bold, new viral animated video microsite led by Draftfcb New York entitled, “Rescue Food.” The agency collaborated with top animators from around the country (who offered their services pro bono) to produce humorous, thought-provoking vignettes with a purpose - to solicit much-needed donations of food and funds.
Advertising Agency: Draftfcb New York, USA
Writer: William Tran
Animation: Nathan Love
Music: Austin Wintory
Produced: Michelle Carman
11 Comments
Nice art...
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Agree
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
all these styles rock. really love it
Quite really.
Terrible. Even Sackle has shown better ads today.
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http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
...nice art....only
Love this....simple but very funny...plus the illustrations are nice!
started off with a sense of morbidity - but nice finish to it. Happy ending. Gets the message across in a cute way.
wouuuuuu that was bad!!!! nice animation do.
El que sabe, sabe arte. El que no, es redactor.
Take that, pixar. Great way of getting the message across.
I dig...these would be sweet as a detective fiction-like webisode series. Haven't seen something this good come out of DFCB in a while.
Well Done...simple Message...
but food doesnt waste it's self...we do waste it...
so the execution was drifting away