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Renault Twingo: The billboard

Advertising Agency: Publicis, France & Italy
Executive Creative Director: Olivier Altmann (Paris)
Creative Director : Patrizio Marini (Rome)
Copywriter : Gilda Buccino (Rome)
Art Director : Claudia Ganapini (Rome)
Account Executive Team: Edouard Pacreau, Stéphane Gaillard, Aurore Duhamel, Christopher McIsaac, Sylvie Tavares (Paris) & Alessandro Cedrone, Simona Coletta , Edi Borrelli (Rome)

Production company : Sam Fontaine, Jessica Piergiovanni (La PAC)
Film Director : Bart Timmer
TV production : Pierre Marcus, Nathalie Levincent (WAM)
Photographer : Johan Visschedijk

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28 comments

Hibon's picture
Hibon
3731 pencils

The car looks like a Citroen C2, (this is for the product) and the ad is "old times style".(good production but poor concept)

Simple ideas are the best !

patrikk's picture
patrikk

So what?

jsantanaxp's picture
jsantanaxp
397 pencils

So... good job.
fuififififififififi... fuififififififififi... fuififififififififi...
LOL.

-------------------------------------------
http://comunique9.blogspot.com

Guest commenter's picture
Guest commenter

Production is relly good - well done.
Idear - actually not bad, - not everything needs to be blown out of proportions.
I believe (as a guy who would buy a small car, had I the money) the commercial clearly states the Twingo as a modern car. .. so bacically I like the ad

Leandro Macedo's picture
Leandro Macedo

Isn't the name of this ad "poster" instead of "the billboard"?

fuckin' awesome ads, really states the new Twingo as a modern car, in modern times...

Luiza Lucky's picture
Luiza Lucky
59 pencils

I agree with the comment above :D

Wordnerd's picture
Wordnerd
6662 pencils

good job

ZaboZaboZabo's picture
ZaboZaboZabo
595 pencils

So bad directed! really a bad execution.

Blissful's picture
Blissful
142 pencils

exactly... except for the exact opposite

brittoxl's picture
brittoxl

It looks like the mother is ironic. I don't see the modernity here.
Don't like.

luispiter's picture
luispiter
2756 pencils

http://mimundoenotromundo.blogspot.com/

jajajajaja nice nice nice very nice..jajajajja

Hibon's picture
Hibon
3731 pencils

After all i like this story...because i'm sure the mother would love to have her daughters new job !

Simple ideas are the best !

Adaddicted's picture
Adaddicted
3435 pencils

After all i like that poster... : )

withalltherespects

kgeiger's picture
kgeiger
7012 pencils

Cute.

miguelk's picture
miguelk

I like the concept. The performance of the mother is weird tough

R3P's picture
R3P
33 pencils

I agree. The "hhhwwhaaat" was a little overdone. But the overall idea was good. The car looked great too, good colorist.

Grrrr's picture
Grrrr
1951 pencils

OK, OK, maybe she's not her mom at all, maybe she's... her... copywriter.

desailly's picture
desailly
470 pencils

Yeah. Not bad at all.

"It looks like the mother is ironic." This could very well be a searing indictment on the nature of family mores in the 21st century, but I suspect it's just a cretinous comment. Fancy clearing this one up for me, "britoxxl"?

mark3r's picture
mark3r
1940 pencils

Why do we try so hard to criticize stuff?... this is in your face good.

:::MARK3R:::

SeanMartin's picture
SeanMartin

Nicely done. I'm not so sure it actually sells cars, you understand, but at the very least, you're likely to remember it.

Grupouno's picture
Grupouno
2 pencils

Clean and relly good production. Great Job.

Guest commenter's picture
Guest commenter

So in modern times women should work in strip clubs? Doesn't sound like modern thinking to me, more like medieval thinking.

Guest commenter's picture
Guest commenter

Complimenti ragazzi questi due film sono davvero molto carini. bravi!
sapete dirmi cos'è la musica sotto? Grazie...

Guest commenter's picture
Guest commenter

Complimenti ragazzi questi due film sono davvero molto carini. bravi!
sapete dirmi cos'è la musica sotto? Grazie...

Guest's picture
Guest

What is the song in the background?

Guest's picture
Guest

What is the song?

Axl's picture
Axl
264 pencils

the song is : Sporto kantes "Whistle"

Axl's picture
Axl
264 pencils

nice job, funny, but better in french

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