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Renault Twingo: The billboard

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Your rating: None Average: 5.8 (13 votes)

Advertising Agency: Publicis, France & Italy
Executive Creative Director: Olivier Altmann (Paris)
Creative Director : Patrizio Marini (Rome)
Copywriter : Gilda Buccino (Rome)
Art Director : Claudia Ganapini (Rome)
Account Executive Team: Edouard Pacreau, Stéphane Gaillard, Aurore Duhamel, Christopher McIsaac, Sylvie Tavares (Paris) & Alessandro Cedrone, Simona Coletta , Edi Borrelli (Rome)

Production company : Sam Fontaine, Jessica Piergiovanni (La PAC)
Film Director : Bart Timmer
TV production : Pierre Marcus, Nathalie Levincent (WAM)
Photographer : Johan Visschedijk

Comments

Hibon's picture 542 pencils

The car looks like a Citroen C2, (this is for the product) and the ad is "old times style".(good production but poor concept)

Simple ideas are the best !

patrikk's picture

So what?

jsantanaxp's picture 421 pencils

So... good job.
fuififififififififi... fuififififififififi... fuififififififififi...
LOL.

-------------------------------------------
http://comunique9.blogspot.com

Guest commenter's picture

Production is relly good - well done.
Idear - actually not bad, - not everything needs to be blown out of proportions.
I believe (as a guy who would buy a small car, had I the money) the commercial clearly states the Twingo as a modern car. .. so bacically I like the ad

Leandro Macedo's picture

Isn't the name of this ad "poster" instead of "the billboard"?

fuckin' awesome ads, really states the new Twingo as a modern car, in modern times...

Luiza Lucky's picture 59 pencils

I agree with the comment above :D

Luiza Lucky.

Wordnerd's picture 5288 pencils

good job

ZaboZaboZabo's picture 443 pencils

So bad directed! really a bad execution.

Blissful's picture 148 pencils

exactly... except for the exact opposite

brittoxl's picture

It looks like the mother is ironic. I don't see the modernity here.
Don't like.

luispedromendezb's picture 530 pencils
Hibon's picture 542 pencils

After all i like this story...because i'm sure the mother would love to have her daughters new job !

Simple ideas are the best !

Adaddicted's picture 763 pencils

After all i like that poster... : )

withalltherespects

kgeiger's picture 5158 pencils

Cute.

miguelk's picture

I like the concept. The performance of the mother is weird tough

R3P's picture 33 pencils

I agree. The "hhhwwhaaat" was a little overdone. But the overall idea was good. The car looked great too, good colorist.

Grrrr's picture 284 pencils

OK, OK, maybe she's not her mom at all, maybe she's... her... copywriter.

Tuyo Jydtep

desailly's picture 312 pencils

Yeah. Not bad at all.

"It looks like the mother is ironic." This could very well be a searing indictment on the nature of family mores in the 21st century, but I suspect it's just a cretinous comment. Fancy clearing this one up for me, "britoxxl"?

mark3r's picture 1062 pencils

Why do we try so hard to criticize stuff?... this is in your face good.

:::MARK3R:::

SeanMartin's picture

Nicely done. I'm not so sure it actually sells cars, you understand, but at the very least, you're likely to remember it.

Grupouno's picture 2 pencils

Clean and relly good production. Great Job.

Guest commenter's picture

So in modern times women should work in strip clubs? Doesn't sound like modern thinking to me, more like medieval thinking.

Guest commenter's picture

Complimenti ragazzi questi due film sono davvero molto carini. bravi!
sapete dirmi cos'è la musica sotto? Grazie...

Guest commenter's picture

Complimenti ragazzi questi due film sono davvero molto carini. bravi!
sapete dirmi cos'è la musica sotto? Grazie...

Guest's picture

What is the song in the background?

Guest's picture

What is the song?

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