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Traffic Light

Agency: 
Published/Aired: 
June 2010
Description: 

Film advertisment created by Publicis, Germany for Renault, within the category: Automotive.

Advertising Agency: Publicis Frankfurt/Publicis Conseil, Germany
Chief Creative Directors: Volker Schrader, Olivier Altmann
Creative Director Art: Nico Juenger
Creative Director Copy: Peter Kaim
Director: David Gray
DOP: Sebastian Pfaffenbichler
Producer: Federico Russo

Comments (23)

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Highest Rated

Cube's picture
Cube
Activity Score 458

funny beginning but awful end.

mosho's picture
mosho
Activity Score 298

loooool very funny :D

Mohamed El Mahdy
www.sketchescs.com

picky2's picture
picky2
Activity Score 280
Guest's picture
Guest

What does that one has anything to do?!! I think is funny and the tag line is great "life's too short to be boring" 100% agreed! Maybe a little more attitude is missing on the characters at the end but concept is ok

cef's picture
cef
Activity Score 547

Yes you are right bontjas. Same idea, different products and direction.
And there might be another ad which is smilar to this one. but i dont remember yet. it might be a condom ad.
remember?

pez's picture
pez
Activity Score 1804

Like it!

bknowlden's picture
bknowlden
Activity Score 3647

Could have ended much better

Guest's picture
Guest

The concept idea, singing load inside the car on a red light, is from a movie... I don't recall the name.

Guest's picture
Guest

the story "Funny Moment" an then "Dad from new Girlfriend" have seen bedder ads

monsieurange's picture
monsieurange
Activity Score 520

Funny

Guest's picture
Guest

very nice :-)

Guest's picture
Guest

this is so random.

Guest's picture
Guest

HAHAHA - but the end could have been better. The joke didn't connect with the what was being said. Anyways, What the hell, I like it.

Cube's picture
Cube
Activity Score 458

funny beginning but awful end.

jbuckingham's picture
jbuckingham
Activity Score 907

Same

Guest's picture
Guest

i love the guy in the car.

Corbeen's picture
Corbeen
Activity Score 1093

so many wholes in directing and in the story as well. I mean singing in ur car i can understand, but making faces to other people on traffic light makes him look like his on drugs. It would have been enough if he is just ashamed when realizes that he has been caught in his intimate fooling around. second is the gathering infront of the door, I mean they look like a bonzo family all of them going in front of the house waiting the boyfriend of their daughter, it would have been enough to have a living room with the window to justify the fathers replica about the boys car.
third: the dialogues are like form the 80s.
all in all it flows in the cliche of standards.

bad job boys.

utzkischuebbs's picture
utzkischuebbs
Activity Score 19

it´s the first time that i like this song

Guest's picture
Guest

Like this add, this one also plays on Belgium tv

Guest's picture
Guest

It's just funny, I've seen many commercials with the same mechanics.

paumarques's picture
paumarques
Activity Score 1312

Fa temps que els anuncis de cotxes no son divertits. m'agrada.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Should have ended before he said "At least you have a nice daughter". Too much.

Guest's picture
Guest

Isn´t it a Mercedes ad that is similar?

velle's picture
velle
Activity Score 1550

i love this commercial. it's PERFECTION.
im OK with the ending too - it allows for the awkwardness play out, and lets dad roll his eyes, which is a must-do in an ad like this otherwise it'd have felt incomplete
ps: he reminds me of a lot of guys :D, and he reminds me of a lot of dads :D

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