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Renault Megane: Petrol Pumps

Advertising Agency: Publicis, Frankfurt, Germany
Advertised brand: Renault Megane
Advert title: Petrol Pumps
Creative Directors. Stephan Ganser, Peter Kaim, Nico Juenger
Art Director: Nico Juenger
Copywriter: Konstantinos Manikas
Director: Daniel Benmayor
Agency Producer: Klaus Flemmer, Martina Riese
Post Production: El Ranchito
Music: RGM Studios/Raul Geisler
Production: Five Three Double Ninety Film
Aired: December 2007

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20 comments

mmackinven's picture
mmackinven
1592 pencils
adaddiction's picture
adaddiction
38 pencils

really cool

Fridgerator's picture
Fridgerator
458 pencils

Great! Its nice to see a new way of describing fuel efficiency.

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The concept is only as good as the execution.

iT-iS-i's picture
iT-iS-i
1721 pencils

Doesn't make much sense though, what are those petrol pumps trying to do to the car? Fuel the car? If so its stupid coz' the car clearly has enough fuel to go by already... Sure the car out runs them proving that the car is fuel efficient but that's nullified by the fact that... What the hell are those pumps trying to get at?

Who turned the world upside down?

:: Put your ears against the ground so i can walk over what you heard::

mmackinven's picture
mmackinven
1592 pencils

Umm, it makes perfect sense....

The petrol pumps don't want to become obsolete, so they do anything they can to stay in business.

http://mmackinven.blogspot.com/

iT-iS-i's picture
iT-iS-i
1721 pencils

Are those pumps possibly trying to draw gas from the car? Coz' that's the only thing that would make sense...

Who turned the world upside down?

:: Put your ears against the ground so i can walk over what you heard::

eddy's picture
eddy
2 pencils

wow cool

Signe_S's picture
Signe_S
357 pencils

That´s cool. And a bit scary actually. Great job!

Pauflies's picture
Pauflies
205 pencils

I think it's funny, instead of the purpose of the pumps...
The animations it's good, and the way they have caracterized the pumps it's brilliant.
Great work!
http://pauflies.blogspot.com/

.22's picture
.22
2 pencils

Well executed... Hope the agency has not inspired by the Bajaj Discoverer DTSi TVC...

Check out...
http://ishare.rediff.com/filevideo.php?id=41666

It’s a small world flocks... ;)

chriscoast's picture
chriscoast
77 pencils

The Bajaj Discoverer is way better. The renault one is just ok. But I think hey stole it.

petek's picture
petek
1894 pencils

Oh, yes! And the Bajaj Discoverer ad will probably win the next Grand Prix Lion at the Cannes Festival, too.

but_why's picture
but_why
280 pencils

Ha. This ad is quality.

iT-iS-i's picture
iT-iS-i
1721 pencils

"Win the next Grand Prix Lion at Cannes" you must be kidding me right? I'll be surprised if it picks anything up... It's just as futile the one above...

Who turned the world upside down?

:: Put your ears against the ground so i can walk over what you heard::

petek's picture
petek
1894 pencils

"Win the Grand Prix at Cannes" was ment ironically (sorry, if that was not clear enough)

misterpanda's picture
misterpanda
282 pencils

very gooooood! u deserves a 10

Tripioso's picture
Tripioso
466 pencils

Brilliant. Pumps are villains that seek to make you spend big money on gas, with this car, you beat them, because you can outrun them without fueling again.

Life's a Trip. Enjoy the Ride!

Sharp's picture
Sharp
216 pencils

i love the screaming at the end. brilliant.

art_director's picture
art_director
13 pencils

oh. yes ! a good idea . I love this .

halfstring's picture
halfstring
288 pencils

Sound effects rock.

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