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Renault Megane: Difficult Road

Advertising Agency: Publicis Lado C, Spain
Creative Director: Marcelo Vergara & Fabio Mazia
Art Director: Lucas Cambiano
Copywriter: Esteban Minoyetti
Agency Producer: Hector Palacio
Production Company: Garlic Films
Director: Marcelo Burgos
Executive Producer: Alvaro Gorospe
Director of photography: Pancho Alcaine
Post-production: Serena
Music: Neverending Story by OEO
Released : May 2007

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29 comments

x-men's picture
x-men
340 pencils

Dont do LSD and drive. Interesting.

Yr's picture
Yr
170 pencils

for sure hahah (:

ziriguidum's picture
ziriguidum
78 pencils

Nice and funny! Congrats Publicis Lado C.

seychelles's picture
seychelles
2 pencils

Absolumente. Me gusto mucho!
Felicitationes.

ellehcimeo's picture
ellehcimeo
3522 pencils

Love it. I think that's the melody for The Never Ending Story. Am I right?

FESART's picture
FESART
6 pencils

Yes, it´s the never ending Story melody.....and it´s Richard Clayderman.....oh my god!!!!!!

longtooth's picture
longtooth
52 pencils

I love this commercial simply based on the fact that it used this melody.

Punch's picture
Punch
614 pencils

Muuuuuy divertido. Me gustó mucho.

"Aquí también se opina en español y em português".

"no silencies lo que no sabes expresar".

fersvax's picture
fersvax
1237 pencils

Buenisimo!!!! Viva la Historia Sin Fin!!!

FER.

FESART's picture
FESART
6 pencils

Muy bueno!

M.Yoda's picture
M.Yoda
63 pencils

Luke, the force is not with you.
I told you to stop smoking that s****!!!
-4/10

addyhoch10's picture
addyhoch10
2592 pencils

> 'to stop smoking that shite i told you.'
you must be getting old, yoda!

kc_brock's picture
kc_brock
703 pencils

when 800 years old you get, critique as good as this you will.

rd

Spanky's picture
Spanky
4898 pencils

random. weird. and stupid. i like it.

Joe76's picture
Joe76
772 pencils

Excelente! Me like it. :) Congrats!

miko1aj's picture
miko1aj
3097 pencils

Hilarious. They should took Limahl for this piece on vocal :) I have completely no idea why some pianist would inrerrupt driving a car, but this is so nevermid-ad that i buy it.

addyhoch10's picture
addyhoch10
2592 pencils

great trip, i love it.
but it could happen that the majority of average viewers will remember all the distracting elements and not the car brand

kandi's picture
kandi
204 pencils

there was a car?? i like it tho

multitalented's picture
multitalented
16 pencils

The bike scene looks like it belongs in a Benny Benassi video. Nothing wrong with bikini-clad girls on bikes, might even be better than girls on trampolines. 10

shedwa's picture
shedwa
16 pencils

I love this commercial! It's so entertaining. I want to see more from this campaign.

berenice81's picture
berenice81
136 pencils

"Elige el camino dificil" "choose the difficult road"

Increible, magnifico, divertido, y con un concepto brutal.
OLÉ y OLÉ a Fabio, a Marcelo y a todo Lado C

Beatboxer's picture
Beatboxer
1519 pencils

Hmmm... I wouldn't choose the marathon for sure!

Very nice ad, I think it's funny, the music sang in spanish...

Blanchflower's picture
Blanchflower
15 pencils

This is truly excellent. It's very hard to do funny-weird without it becoming just weird. Love it.

jessicahoppe's picture
jessicahoppe
72 pencils

i like it too...because it's so weird and somehow so spanish in combination with making fun of all kind of stereotypes....nice.

Wordnerd's picture
Wordnerd
6662 pencils

Hahaha! Those f****** rocks totally made my day! Thanks!!

bompa's picture
bompa
318 pencils

BRILLANTE TODO, MUY BUENO. LA GENTE DE LADO C HACE UN LABURO GENIAL PARA RENAULT, Y EL GAG DE RICHARD C. ES BRILLANTE.

FELICITACIONES MUCHACHOS

Muela's picture
Muela
126 pencils

very good, but the logo may be appears before

picar ad's picture
picar ad

Very nice ad

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