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Renault Megane: Difficult Road
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Advertising Agency: Publicis Lado C, Spain
Creative Director: Marcelo Vergara & Fabio Mazia
Art Director: Lucas Cambiano
Copywriter: Esteban Minoyetti
Agency Producer: Hector Palacio
Production Company: Garlic Films
Director: Marcelo Burgos
Executive Producer: Alvaro Gorospe
Director of photography: Pancho Alcaine
Post-production: Serena
Music: Neverending Story by OEO
Released : May 2007
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Comments
Dont do LSD and drive. Interesting.
for sure hahah (:
I think this is a cool TVC. I'd buy the car if I had the money.
C
--
http://cc-portfolio.blogspot.com
http://www.selectiveamnesia.org
http://www.flickr.com/photos/ravages
Nice and funny! Congrats Publicis Lado C.
Absolumente. Me gusto mucho!
Felicitationes.
Love it. I think that's the melody for The Never Ending Story. Am I right?
Yes, it´s the never ending Story melody.....and it´s Richard Clayderman.....oh my god!!!!!!
I love this commercial simply based on the fact that it used this melody.
Muuuuuy divertido. Me gustó mucho.
"Aquí también se opina en español y em português".
Buenisimo!!!! Viva la Historia Sin Fin!!!
Muy bueno!
Luke, the force is not with you.
I told you to stop smoking that s****!!!
-4/10
> 'to stop smoking that shite i told you.'
you must be getting old, yoda!
when 800 years old you get, critique as good as this you will.
random. weird. and stupid. i like it.
Excelente! Me like it. :) Congrats!
Hilarious. They should took Limahl for this piece on vocal :) I have completely no idea why some pianist would inrerrupt driving a car, but this is so nevermid-ad that i buy it.
great trip, i love it.
but it could happen that the majority of average viewers will remember all the distracting elements and not the car brand
there was a car?? i like it tho
The bike scene looks like it belongs in a Benny Benassi video. Nothing wrong with bikini-clad girls on bikes, might even be better than girls on trampolines. 10
I love this commercial! It's so entertaining. I want to see more from this campaign.
"Elige el camino dificil" "choose the difficult road"
Increible, magnifico, divertido, y con un concepto brutal.
OLÉ y OLÉ a Fabio, a Marcelo y a todo Lado C
Hmmm... I wouldn't choose the marathon for sure!
Very nice ad, I think it's funny, the music sang in spanish...
This is truly excellent. It's very hard to do funny-weird without it becoming just weird. Love it.
i like it too...because it's so weird and somehow so spanish in combination with making fun of all kind of stereotypes....nice.
Hahaha! Those f****** rocks totally made my day! Thanks!!
BRILLANTE TODO, MUY BUENO. LA GENTE DE LADO C HACE UN LABURO GENIAL PARA RENAULT, Y EL GAG DE RICHARD C. ES BRILLANTE.
FELICITACIONES MUCHACHOS
very good, but the logo may be appears before
Very nice ad